SINGAPORE: Chinese dessert chain Mixue, known for its affordable sweet treats in Singapore, is raising the price of its popular Signature KingCone.

From Monday, November 25, the price of the cone will increase from S$1 to S$1.50, an increase of 50 per cent.

The price adjustment was revealed in a notice posted at a Mixue outlet, with a photo of the advert shared on the Singapore complaint Facebook group.

Written in English and Chinese, the notice attributes the price hike to “rising raw material costs” while emphasizing the company’s commitment to maintaining high-quality ingredients and customer expectations.

“This change is due to the rising cost of raw materials, allowing us to continue to use high-quality ingredients, and our commitment to maintaining the high standards you expect from us,” the notice explains.

To facilitate customers’ entry into the transition period, Mixue is offering 1,000 vouchers in each store.

These are to thank customers for their support and will be distributed on a first come, first served basis while stocks last.

However, no further details about the vouchers, such as their value or conditions of use, were mentioned.

Mixue expressed gratitude to its customers for their understanding and continued support during this change.

Netizens React to Mixue Price Increase, Predict Business Impact

The announcement of a price hike for Mixue’s popular Signature KingCone has sparked a wave of reactions online, with many netizens sharing their thoughts on the subject.

Some users expressed disapproval, suggesting the higher price could deter customers.

One user pointed out that people would stop buying ice cream, while another said that ice cream is not a necessity and therefore there is no obligation to buy it.

Several commenters speculated on Mixue’s pricing strategy, believing it to be a deliberate plan to attract customers with low prices at first before raising them.

One user opined that the company aimed to capture market share and then raise prices to make a profit.

Another described the move as the “end of the honeymoon period” and a shift toward profiting from loyal customers.

Comparisons were also made with other recent price hikes in Singapore.

A user referred to a similar situation with You Zha Kueh at Bedok Market 216, whose price increased from S$1 to S$1.50.

“Their You Zha Kueh is nice, but a 50% increase is a bit much. I’ll just eat less,” the user remarked.

Others predicted that the price increase could negatively impact Mixue’s business.

One comment read: “Prepare to close many outlets. It was S$1 that got everyone buying in the first place.

One commenter predicted that prices would continue to rise to S$2-3 before outlets close, highlighting the challenges of maintaining low-priced products in Singapore’s competitive market.