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Apple iMac M4 brings next-generation power to your desktop
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Apple iMac M4 brings next-generation power to your desktop

Apple brought its M4 chip to the iMac, making it the first Mac to benefit from Apple’s latest silicon chip. The update also brings new colors and a significant performance improvement to the all-in-one desktop, and it comes a year after receiving the previous generation M3 chip. It is also now compatible with Apple Intelligence.

This happens at the start of a week of Apple product releaseswith the company previously saying it has much more to reveal in the coming days. The updates could see the entire Mac range receive a variant of the M4 chip (including the more powerful M4 Pro, M4 Max and M4 Ultra editions) in the coming months.

Compared to the M1 chip, Apple says the new iMac’s M4 handles photo editing and gaming 2.1 times faster, while its Neural Engine is up to three times faster. The iMac starts with 16GB of memory (and goes up to 32GB), which should also improve performance. Apple, however, did not compare the M4 chip to the M3 in the previous generation iMac.

Besides the internal chip, Apple has added new colors to the product and it now comes in green, yellow, orange, pink, purple, blue and silver. iMac accessories match these tones. Apple also added Thunderbolt 4 connectivity to the USB-C ports on the back of the device, a 12 MP front-facing camera that works with Center Stage, and a nano-texture option for the screen that reduces reflections and glare. Wi-Fi 6E and Bluetooth 5.3 are also supported.

The Apple iMac with M4 chip on white background.The Apple iMac with M4 chip on white background.

Apple

Elsewhere, the iMac retains the same chassis design as the previous version, as well as the same display resolution. There have been rumors that Apple is working on a iMac with a larger screenbut this was absent from Apple’s announcement.

Apple also released new versions of its accessories, including the Magic Keyboard, Magic Trackpad and Magic Mouse. These focus on adding USB-C connectivity to devices (in compliance with EU regulations), as well as the aforementioned color matching.

Apple is expected to update the MacBook Pro and Mac mini later this week. The MacBook Pro was significant leak throughout the month of October, with various unboxing videos revealing new colors, ports and internal specifications.

The Mac mini, meanwhile, should get one of the the most important redesigns in its historywith a much smaller chassis that takes up about as much space as a Apple TV box. According to Mark Gurman, Bloomberg journalistThe Mac mini could be “the most impressive Mac to use Apple’s in-house silicon because of the combination of its size and power.”

Although the updated iMac hasn’t received the wholesale overhaul that the Mac mini is likely to receive, its new chip adds a much-needed dose of power to the desktop machine, while improved connectivity, Apple Intelligence compatibility and an extra touch of color could make it more appealing to potential buyers. Now that Apple has kicked off its week of Mac announcements, keep your eyes peeled for more over the coming days.