Meta Platforms is working on an artificial intelligence-based search engine to reduce dependence on Alphabet’s Google And Microsoft BingTHE Information reported Monday.

The AI ​​search engine segment is heating up with ChatGPT-maker OpenAIGoogle and Microsoft are all vying for dominance in a rapidly changing market.

Meta’s web crawler will provide conversational responses to users about current events on Meta AI, the company’s chatbot on WhatsApp, Instagram and Facebook, according to the report, which cited a person involved in the strategy.

The Facebook owner currently relies on search engines Google and Bing to give users answers about news, stocks and sports.

Meta did not immediately respond to a Reuters request for comment.

Google is aggressively integrating its newest and most powerful AI model, Gemini, into core products like search, with the goal of delivering more conversational and intuitive search experiences.

OpenAI relies on its largest investor, Microsoft, to access the web to answer news queries, using its Bing search engine.

However, scraping web data to train AI models and search engines has raised concerns about copyright infringement and fair compensation for content creators.

Meta said last week that its AI chatbot would use Reuters content to answer users’ questions in real time about news and current affairs.