SAN FRANCISCO: Apple rolled out its first set of artificial intelligence features, dubbed Apple Intelligence, on Monday (October 28) on its high-end iPhone, iPad and Mac devices, marking the tech giant’s major breakthrough in generative AI.

This version, first introduced by the company in June, marks Apple’s foray into the AI ​​race that has seen US tech giants rush into ChatGPT-like technology.

Google, Microsoft, Amazon and Apple are convinced that the powers of generative AI are the next chapter of computing and have increased their spending to avoid being left behind.

“Apple Intelligence is generative AI that only Apple can deliver, and we are incredibly excited about its ability to enrich the lives of our users,” Apple CEO Tim Cook said in a blog post.

Apple’s new features include improved writing tools, improved photo search capabilities, and a more conversational Siri virtual assistant.

The company also plans to integrate ChatGPT capabilities into its services by December.

Additional features planned for December include the ability to generate custom emojis and create images from text descriptions.

Features are largely limited to the latest iPhones and iPads as well as Mac computers.

Apple Intelligence powers are currently only available in US English.

Versions in Chinese, French, German, Italian, Spanish, Korean and other languages ​​will be released in the coming year.