Maurice Lacroix Managing Director celebrates new collections and Thailand’s success as a key market at a VIP launch event.

Maurice Lacroix, the Swiss luxury watch brand, hosted a thank you party to express gratitude to VIP guests and media, as well as a press conference to launch new watch collections to welcome the end of 2024 with a campaign exclusive, “Special Maurice Lacroix campaign for Thailand”.

The event was graced by Stéphane Waser, Managing Director of Maurice Lacroix, who came directly from Switzerland to welcome the brand’s VIP guests and give interviews on the new Maurice Lacroix collections, tentatively scheduled to launch in Thailand on October 18 2024 at Maurice Lacroix. Shop on the 2nd floor of the Gaysorn Village shopping center.

Maurice Lacroix was represented by Ravis Haetanurak, Regional Sales Manager Indochina, a key player in launching exclusive projects in Thailand, such as Benzilla watches in collaboration with Thai artists, and many other ML Club Thailand Edition campaigns for the watch Thai Maurice Lacroix. passionate. Most recently, the 25-piece AIKON Mercury Thai Edition was released, which attracted enormous attention. This remarkable success positions Thailand as a promising market for Maurice Lacroix.

In 2025, the brand’s 50th anniversary celebration in Thailand will be launched with great fanfare to thank Thai watch enthusiasts and collectors who have supported Maurice Lacroix. Ravis Haetanurak said: “Thailand is one of the countries where the Maurice Lacroix brand has enjoyed great success. Many special brand campaigns are also launched in Thailand, such as collaborations with Thai artists including Benzilla, as well as the dynamic growth of ML Club Thailand, which has a large audience of people who are genuinely interested in Maurice Lacroix. Another notable campaign is the launch of the 25-piece AIKON Mercury Thai Edition, which reaffirms the Thai market as a prime target for Maurice Lacroix.

Additionally, the new collection, the latest AIKON Titanium, has been launched, with matte and polished titanium finishes, which are a combination of grade 5 and grade 2. These unique properties provide lightweight quality, high durability and are non-allergenic. or non-irritating to the skin, providing excellent comfort to the wearer. The AIKON Titanium also includes prominent models in automatic and chronograph versions, as well as the use of shades such as purple and gray, which have recently become trendy tones.

Stéphane Waser also mentioned: “2025 marks a beautiful and interesting milestone filled with astonishing surprises. This year, a new watch collection, the AIKON Titanium, gives fans a sneak peek at the new watch models that will be launched soon. The final highlight is the 25-piece AIKON Mercury Thai Edition, featuring an exclusive limited edition of just 25 timepieces. More special campaigns will definitely be launched in Thailand as part of the appreciation program aimed at collectors and fans of Maurice Lacroix watches, who have followed this success journey with our brand and contributed to the market growth in Thailand since over 20 years old.

The event also featured various special editions of Novelties 2024, the newest and soon-to-be-launched collections, for Thai fans to experience before anyone else. Another special activity was the exhibition of famous and rare Maurice Lacroix watches belonging to VIP guests, as a teaser for the grand celebration of Maurice Lacroix’s 50th anniversary in 2025, reaffirming the continued success of Maurice Lacroix in Thailand.