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’90s fitness icon Susan Powter disappeared from public life after ‘mortifying’ Hollywood experience
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’90s fitness icon Susan Powter disappeared from public life after ‘mortifying’ Hollywood experience

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While building a successful career as a fitness guru in the 90s, Susan Powerer, who rose to fame as the face of the band “Stop the Insanity!” infomercial, host of “The Susan Powter Show” and author of numerous books on diet and weight loss, was secretly fighting her own battle behind the scenes.

“They started producing the ‘me’ out of me,” Powter, who is promoting his new book, “And Then Em Died…Stop the Insanity! A Memoir,” told People magazine.

“And it happened when the money came here (raising hand high). Then it was like, ‘Oh, Suze, don’t say that. No, no. It’s a little too much. Oh , you’re shocking. But it’s the same shock that brought me here.

“I worked really hard on ‘The Susan Powter Show.’ I was shooting three shows a day. I did it with everything I had,” she added. “But it was mortifying. They put pearls on me. Look at me. Do I look like the pearl guy? And I had no say in it. All these segments, I can’t even do them watch now.”

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Susan Power

Susan Powter rose to fame in the 1990s as a fitness guru. (Getty Images)

Powter’s path to success began at one of the darkest times of his life. She was a mother of two and weighed 260 pounds, in the midst of a bitter divorce.

“I was a scared, angry, isolated single mother who overcame trauma by putting grease in my mouth,” the Australian native who moved to the United States with her family told the Washington Post in 1994. the age of 10. “I got up to 260 pounds. I yo-yoed my whole life, but I was never obese like that. I had no energy, I was depressed, my ankles were exploding .I knew I had to resurrect myself from the dead.”

“I’m not kidding when I tell you I was going to get my head blown off,” she said during a speech at the Broadcast Advertising Club luncheon at the Hyatt Regency Chicago that same year, according to the Chicago Tribune . “I’m not lying. I didn’t want to live anymore. My life was in the toilet.”

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That’s when Powerter decided to take matters into his own hands.

Susan Powter poses

Powter’s career began at one of the darkest times of his life. She was a self-proclaimed 260-pound mother of two, in the midst of a bitter divorce. (Getty Images)

“I just stood up and talked to the women,” she told People. “That’s what I did in the infomercial. It was without rehearsal, without a script. And these women responded.”

Through his infomercial, Powter offered a health plan that combined a low-fat diet and an exercise program. According to the Washington Post, the $79.80 package included five audio cassettes, an exercise video, a collection of recipes, a guide to dietary fat content and a caliper for measuring body fat.

At the time, Powter was selling about 15,000 of these packages each week, generating about $5 million in revenue, according to the Post.

Before she knew it, the fitness guru had made a name for herself and signed her first contract with her manager and an investing partner in hopes of developing “an exercise studio and maybe a clothing line,” she told People.

Her career skyrocketed unexpectedly when she began appearing on the nationally syndicated talk show “The Home Show” and received a $2 million advance for her first book. She once sold $50 million worth of products a year, according to People.

Susan Powerter smiling

Powter’s career skyrocketed thanks to his infomercial “Stop The Insanity!” (Getty Images)

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“No one expected this,” she told the outlet.

While things seemed to be going well, Powter said she slowly began to lose control of herself, her image and her business plan.

“I wasn’t running my business; it was a 50/50 deal,” said Powter, who ultimately tried to separate herself from the business deal she was in at the time. “There were only trials in the 90s.”

In 1995, Powter filed for bankruptcy.

“Yes, there was money, but I never had $300 million in my bank account,” she said. “I never made the money I generated.”

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Susan Powter with an image of herself

The fitness guru filed for bankruptcy in 1995 and later left Hollywood. (Getty Images)

Powter made the life-changing decision to leave Hollywood and live a much simpler life in Seattle with her three children.

“I didn’t just make the decision to leave. My heart was broken in two,” said Powter, who came out as a lesbian in 2004. “It was shocking. I was furious. And I was just like, I’m just outside.”

Powter opted for a “hippie” lifestyle that left her “very happy” for a while. But before she knew it, she was experiencing financial difficulties.

“Try to find a job as a 60-year-old woman,” said Powter, who eventually moved to Las Vegas and has been delivering for Grubhub and Uber Eats for six years.

“I experienced despair,” added Powter, who lives in a low-income senior community. “The despair is coming back from the welfare office. It’s the shock of saying, ‘From there, now I’m here? What in God’s name?'”

Despite the loss of hope, Powter’s faith was restored when the actress Jamie Lee Curtis approached her with the idea of ​​documenting her life story.

Photo by Susan Powerter

These days, Powter delivers for Grubhub and Uber Eats. (Getty Images)

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“I was in tears,” Powter said of her first meeting with Curtis, executive producer of the upcoming documentary “Stop the Insanity: Finding Susan Powter.”“. “And I said, ‘Thank you. Thank you for believing in me. I had lost faith. I had lost complete and utter hope.'”

“As one of the world’s first true influencers at the start of what we would today call the social media era, Susan Powter was brazen and courageous and woke us all up,” Lee told People of Powter . “Like so many women’s stories, Susan’s power and light have been diminished, denigrated and dismissed.”

Jamie Lee CurtisOscars

Academy Award winner Jamie Lee Curtis said: “Susan Powter was brazen and brave and woke us all up.” (Rodin Eckenroth/Getty Images)

Powter said she looks forward to reconnecting with people in the United States as she begins promoting her book and looks forward to continuing to build her legacy.

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“These women will hear my voice and they’ll say, ‘Well, damn, she hasn’t changed at all.'” she said. “What I feel now is the possibility of possibilities. There have been days and days and months and months and years without feeling this way. I lost hope, but I’m filled with it now .I’ve never been so excited.”