Indonesia has imposed a ban on the sale of Google Pixel phones, just days after a similar restriction was imposed on Apple’s iPhone 16. The Indonesian government has cited lack of compliance with local content regulations as the main reason for these bans, emphasizing the need for technology companies to contribute to the local economy. Foreign smartphone manufacturers must meet domestic content requirements of up to 40%, which can be achieved through local manufacturing, firmware development or investment in innovation. Competitors like Samsung and Xiaomi have established local factories to comply with these requirements.

According to Indonesian authorities, Google and Apple have failed to meet the requirement to incorporate at least 40% local content in their devices. The regulations, part of the country’s broader strategy to promote local manufacturing and boost economic growth, aim to ensure that foreign companies contribute significantly to Indonesia’s technology landscape. By mandating a substantial amount of local content, the government hopes to boost job creation, improve skills development and ultimately grow the national economy. economy.

Due to the application of these regulations, the sale of Google Pixel and iPhone 16 models will be blocked in Indonesia. This move is particularly striking given the rapid growth of the smartphone walk in the country, where consumers have shown a strong preference for premium devices.

Technology industry analysts have expressed concern about the implications of these bans. Many argue that while the local content requirement is designed to encourage domestic manufacturing, it could also limit consumer choice and access to the latest new products. technology.

According to the Bangkok Post, Apple contacted Indonesia’s industry minister to discuss the ban, following an investment of 1.5 trillion rupiah, far lower than the 1.7 trillion rupiah promised.

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