close
close

Apre-salomemanzo

Breaking: Beyond Headlines!

Harris and Trump relied on celebrities to advance their narrative – but did it make a difference? | US News
aecifo

Harris and Trump relied on celebrities to advance their narrative – but did it make a difference? | US News

A huge road sign depicting Donald Trump announces his arrival in York County, Pennsylvania. It depicts the former president in a now-iconic image, his ears bloodied, hustled off stage by Secret Service agents after a failed assassination attempt in that state. “Pennsylvania, fight back,” it read, “Make sure you vote on November 5.”

On manicured lawns, “Trump/Vance 2024” signs far outnumber those for the Harris/Walz administration. The Hanover borough voted overwhelmingly for Trump in the last two election cycles. But from a bar on Main Street, the loud noise of a well-known Kamala Harris supporter spreads.

Taylor Swift party in Pennsylvania on the eve of the election

Inside, Fat Bat Brewery is hosting a Taylor Swift-themed brunch. Teenagers pose for photos with life-size cardboard cutouts of Swift and young girls make friendship bracelets while their mothers chat over pancakes and lemonade.

Across the country, Swift is beloved, but her political views divide even her own fans. Over the summer, she supported Harris on social media, calling the vice president a “gifted, steady-handed leader.”

Rumors suggest she may appear with Harris on stage on the final day of campaigning in Pennsylvania, a key battleground and Swift’s home state.

Her support for Harris is a touchy subject in the Nicholls household, a family of Swifties who have all worn items from her Era’s concert tour to brunch. Dad – Warren – is a Trump supporter, daughter – Sarah – is voting for Harris and mom – Prinzie – hasn’t made up her mind yet.

Taylor Swift party in Pennsylvania on the eve of the election
Picture:
Dad Warren, Mom Prinzie and Daughter Sarah Have Different Voting Preferences

“I think anyone who is a singer, musician, athlete should just stay out of politics,” Warren says, “it deters some people from wanting to see them perform as well.”

“I will vote on Tuesday for Donald Trump,” he adds, “no musician or famous person to swing my vote.”

I wonder if this will affect his feelings towards Swift. “Oh no,” he said, “I’m a Swifty. Even though my daughter and I don’t agree on everything political, that’s one thing we have in common.”

Learn more:
Celebrities who support Trump or Harris
Should we fear Trumponomics?

University students handed out cookies to vote early
What happens if there is a tie in the US elections?

Follow Sky News on WhatsApp
Follow Sky News on WhatsApp

Keep up to date with all the latest news from the UK and around the world by following Sky News

Tap here

Sarah is 21 years old and voting for the first time. She will vote for Harris, she says, because of her support for reproductive rights and her personality.

“I think it’s great that Taylor is coming out for Harris,” Sarah says. “I think it will have an impact on how Gen Z votes because of their fame, but also just because of the role model that they represent for their people.”

Mom, Prinzie, has two other daughters aged 23 and 18. With one day to go, she says she still hasn’t decided how to vote. “I weigh several things,” she says. “I think as a woman, I look at all of this and I don’t like everything Donald Trump says.”

“I’m also looking at where our economy is right now and who will be the best choice to get us to a better place. Donald Trump did a good job with that last time,” she adds.

Listen to Sky News Daily on your podcast app

A recent ad from the Harris campaign suggested that some women might hide their vote from their husbands. But Prinzie says that’s definitely not her case.

“He lives in a house full of women,” she says, “he knows that we are strong, independent women, and we will vote for the way we think we represent best. He supports that fully.”

Even though Swift doesn’t appear on stage with Harris, the vice president is imbuing her last day on the road with celebrity. She will be joined by Katy Perry, Lady Gaga, Oprah Winfrey and more at rallies across Pennsylvania.

Jennifer Lopez at the gathering in Las Vegas. Photo: Reuters
Picture:
Jennifer Lopez for Kamala Harris at a rally in Las Vegas. Photo: Reuters

Entertainer and professional wrestler Hulk Hogan gestures during a rally for Republican presidential candidate and former U.S. President Donald Trump at Madison Square Garden in New York, U.S., October 27, 2024. REUTERS/ Brendan McDermid
Picture:
Hulk Hogan for Donald Trump at a rally at Madison Square Garden, New York. Photo: Reuters


Trump doesn’t have the same group of celebrities supporting him, but he also targets a specific audience. Former wrestler Hulk Hogan is a prominent supporter and Trump took three hours out of his schedule to appear on the Joe Rogan podcast, hugely popular with a young male audience.

“Politics and culture collide during big election moments, and we’re seeing that right now,” says Democratic Party strategist Jess O’Connell, “the fact that so many celebrities are using their voices to say who they are for voted.”

Please use Chrome browser for a more accessible video player

Arizona’s ‘Swifties for Trump’

“I think celebrities can be used in a way that helps meet people where they are,” she adds, “but they can also be used in a way that is divisive and I think that “is currently the hallmark of these two campaigns.”

Both candidates have assembled a cast of celebrities to help advance their narrative. The Harris campaign is leaning more on star power. But this can be a double-edged sword. Too many stars can appear disconnected, when the goal is to be grounded.

In the evening, Sky News will have access to the most comprehensive exit poll and vote counting results from every state, county and demographic group in America via its US partner network NBC.

You can read more about Sky News’ coverage here.