The Rams’ surprise victory over the Vikings was a win for Amazon Prime.

Thursday night’s 30-20 victory in Los Angeles averaged 12.6 million viewers. This is an 11 percent increase from last week’s Thursday night game between the Buccaneers and Bills.

For the season, Thursday Night Football averages 13.22 million viewers.

That’s good news for the NFL’s pivot to streaming, just three days after a disastrous ESPN+ game Monday night between the Chargers and Cardinals.

Although Thursday night games on Prime still have a long way to go to reach the numbers they were generating on TV, they’re getting there. Over time, the numbers may be similar.

Next Thursday, the Jets return (again) to prime time, with the visit of the Texans.