The famous family was seen dancing happily around a large dining room while handing out desserts, and mingling in a kitchen well stocked with lobster, shrimp and other delicacies.

However, the luxurious set design and timing of the promotion did not please some people.

“Girl please. Completely disconnected,” one upset fan commented on Instagram Thursday.

“I love you Kim, but now is not the time,” another added.

A third person suggested the ‘Kardashian’ star, 44, should “read the room”, while a fourth person rang“Tone deaf as always.”

“Meanwhile, most people can’t afford groceries ,” another discouraged user wrote.

Although Skims bills the family pajamas as “matching lounge sets for the ultimate holiday card,” the price isn’t exactly cheap.

The adult Unisex sleep set retails for $120 on the brand’s website, while the Long sleep set costs $90.

The correspondence Baby Onesie and the Children’s sleep set are priced at $28 and $38, respectively.

Page Six reached out to Kardashian’s rep for comment on the backlash.

In October, pop singer Tate McRae was announced as one of the faces of Skim’s 2024 holiday campaign.

For her stunning photoshoot, McRae, 21, showed off her assets in red lingerie.

In a press release at the time, Kardashian described her vacation boutique as “bold and exciting.”