Brosh Group offers a variety of projects to suit different preferences and budgets. As Ayelet Brosh explains: “We have projects in the center of Tel Aviv, in prime locations, charming buildings, different types of apartments.” His company prioritizes quality and aims to make clients feel like they are investing in something special, with his team taking pride in offering not only a home but also a carefully considered experience to newcomers to Israel.

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From ready-for-immediate occupancy apartments to customizable designs in Herzliya, Brosh spoke about the need to meet diverse needs, including those of immigrants who may still need to learn precisely what they are looking for to adapt to the landscape Israeli urban. Understanding an immigrant’s expectations is crucial, according to Brosh.

“The first thing you should do when you approach Olim is to interview them, to find out exactly what they need,” she said, further emphasizing the importance of offering her customers a tailored experience that meets their individual needs.

Brosh believes in taking the time to guide his clients through the process, from understanding Israeli home layouts to providing a support network including mortgage experts, designers and legal advisors. “We connect them to the experts… we create a ring of support to make them as comfortable as possible,” Brosh said, noting that the Brosh Group is more like a “family” than a typical real estate company.

Noting that it is equally essential to establish trust with the new Olim, Brosh told the story of a couple who came to her about purchasing a large and expensive apartment. “We both sat with them and said, ‘Why do you need such a big apartment?'” she said, saying their confidence also comes from the quality of their structures. Building this level of trust allows him to offer truly personalized advice without unnecessary investment.

Nir Shmul added that helping new immigrants find a house is just one part of a bigger picture. “It’s not just about home, it’s also about work, it’s also about school, it’s about community,” Shmul emphasized. Understanding these factors, he said, is key to ensuring new residents feel safe.

Shmul emphasized the importance of working within clients’ budgets to offer them suitable neighborhoods and properties while informing them about Israeli legal, tax and financial processes. “It is very important to help them understand Israeli law, taxes and procedures,” he added.

Addressing the realities of the Israeli real estate market, Brosh warned that high prices in central areas of Israel will likely continue to rise due to a housing shortage. “The government is doing nothing about this,” she said, pointing to the country’s slow pace in opening new housing projects and the current labor shortage in the construction sector.

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“Before the war, we were short of 20,000 apartments per year, and now this number is only increasing,” she noted, explaining that increased demand and rising construction costs will only ‘exacerbate the pressure on prices. She urged potential buyers not to rush, but to make thoughtful choices.

The sense of community is powerful among different cultural groups in Israel. “You can see French people coming to Ashdod and Netanya, Anglo-Saxons coming to Ra’anana,” Shmul said, explaining that these established Olim communities make a new country familiar. For many, integrating into a neighborhood where they share language, traditions and way of life is essential to the success of their transition.

Shmul also suggested that some Olim might consider renting first before buying, to give themselves time to adapt and find the right solution. “Maybe only rent an apartment for a year or two,” he advised, allowing them to evaluate whether a location truly fits their needs before making a significant investment.

Discussing the effect of the current conflict on the Israeli real estate market, Shmul mentioned that the demand for new apartments, especially those with secure rooms, has increased significantly. As people seek refuge in safer areas, many are considering making aliyah despite the war, and demand in central regions remains high.

Shmul also noted that construction companies offer competitive deals, such as the option to pay only a tiny percentage up front. “Right now we can see a lot of promotions… the customer can only pay 10 or 20 percent now and the rest on delivery,” he explained.

Israel also offers new Olim significant financial incentives, such as a 0.5% tax rate for new properties and a ten-year tax holiday on foreign income, which Shmul described as a substantial benefit. According to him, these measures reflect Israel’s determination to support new immigrants, even in difficult times.

Both Brosh and Shmul emphasized the need for thoughtful preparation and clear communication during aliyah. “Check very carefully where you want to buy, what your budget is, and what your needs are,” Brosh advised. Their companies are committed to making Aliyah as seamless as possible for new residents, providing not only housing, but also guidance, resources and community support during a time of immense uncertainty.

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