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How have beautiful eyebrows evolved over the decades? From Pamela Anderson’s Y2K High Arches to Zendaya’s Versatile Styles to Full, Natural Brows
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How have beautiful eyebrows evolved over the decades? From Pamela Anderson’s Y2K High Arches to Zendaya’s Versatile Styles to Full, Natural Brows

Getting perfect brows is an art, a balance between showcasing what nature gave you and using the right tools and techniques.

Eyebrow trends have evolved significantly over the past few decades, reflecting broader changes in fashion and beauty ideals. In the 90s and early 2000s, thin, high-arched eyebrows were all the rage, epitomized by celebrities like Gwen Stefani and Pamela Anderson. However, as we moved into the 2010s, a significant shift occurred, with fuller, more natural-looking brows coming into fashion.
Gwen Stefani with classic '90s eyebrows at the 1998 Bay Area Music Awards in San Francisco. Photo: Getty Images
Gwen Stefani with classic ’90s eyebrows at the 1998 Bay Area Music Awards in San Francisco. Photo: Getty Images
This shift was largely influenced by iconic figures such as Cara Delevingne, whose thick, untamable eyebrows sparked a movement toward acceptance of natural beauty. Likewise, the neat arches of Rosie Huntington-Whiteley and at Zendaya Versatile brow styles have set new standards in brow beauty. They may have taken inspiration from Audrey Hepburn and Brooke Shields, early pioneers of the bold brow look.
Cara Delevingne's thick, untamable eyebrows sparked a movement toward embracing natural beauty, starting in the early 2010s. Photo: Getty Images
Cara Delevingne’s thick, untamable eyebrows sparked a movement toward embracing natural beauty, starting in the early 2010s. Photo: Getty Images

The journey to beautiful eyebrows begins with understanding your natural eyebrow shape. “It’s not about forcing your brows into a predetermined style, but rather discovering the shape that best complements your features,” says makeup artist Lisa Moore. To do this, start by examining your face in a well-lit mirror. Note where your eyebrows begin, arch, and end naturally. “Ideally, your eyebrow should start aligned with the bridge of your nose, reach its peak aligned with the outer edge of your iris, and end diagonally from the outer corner of your eye,” says Moore.

Audrey Hepburn went against the grain in the 1940s with her thick, straight eyebrows. Photo: Bettmann Archives
Audrey Hepburn went against the grain in the 1940s with her thick, straight eyebrows. Photo: Bettmann Archives

Once you’ve identified your natural shape, the next step is knowing how much hair to pluck or pluck. Over-tweezing is a common mistake that can leave you with sparse, uneven brows. To avoid this, it is essential to use good tweezers and work in natural light. “Start by removing stray hairs outside of your brow line and be conservative,” advises Moore. “You can always remove more hair, but growing it back takes time.”

Brooke Shields is known for her thick, fluffy eyebrows, which have been described as
Brooke Shields is known for her thick, fluffy eyebrows, which have been described as “iconic.” Photo: WireImage

Laura Pucker, owner of BBE Media and author of the blog Pucker Up Beauty, shares some essential tools in her arsenal for achieving perfect brows. The first is what’s called a spoolie brush, which, Pucker explains, has two uses: “Use it before applying any product to shape and groom your brows, then come back to it after applying the product to ‘uniform and blend. it fits well. She adds that when using powder, gel or pomade, an all-angle brush is essential to ensure a natural, feathery look rather than a harsh, overly manicured look.

Charlotte Tilbury Brow Cheat Brush and Pencil. Photo: Handout
Charlotte Tilbury Brow Cheat Brush and Pencil. Photo: Handout