Former Barack Obama adviser Van Jones says Vice President Kamala Harris’ strategy toward black men ‘sucks’ as experts continue to decipher what went wrong for him candidate.

During her campaign, Harris released a series of digital ads on Snapchat and Instagram targeting the love lives of black men in an effort to get their vote.

In one of the adverts, a man can be seen approaching a group of women holding balloons who ask him about his life. But when he says he has no “plans to vote,” all the women burst their balloons, rejecting him in the process.

Days after President-elect Donald Trump’s victory, Jones believes it’s ads like this that have alienated black men.

In an episode of CNN with Anderson Cooper, he argued that the campaign was “not listening more or lecturing less when it comes to African-American men.”

Former Barack Obama adviser Van Jones says VP Kamala Harris’ strategy toward black men ‘sucks’ as experts continue to decipher what went wrong for the candidate .

“The Kamala Harris campaign ended up spending a lot of money on TV ads and the TV ads sucked,” Jones said. “They didn’t seduce anyone.”

He was also furious that Harris had no plans for the subgroup and that they “had not been managed properly” compared to their counterparts.

“What was the agenda for immigrants? Comprehensive immigration reform. What is the agenda for women? Abortion. What is the agenda for transgender people? Dignity and respect. What was the agenda of black men? You still can’t tell me. And that was a problem on our end,” Jones said.

According to the Washington Post And CNN Coming out of the polls, only 77% of Black men voted for Harris — a sharp decline from the 90% of Black men who voted for President Joe Biden in 2020.

During her campaign, Harris released a series of digital ads on Snapchat and Instagram targeting the dating lives of black men in order to persuade young people to vote.

In an episode of CNN with Anderson Cooper, he claimed the campaign was “not listening more or lecturing less when it comes to African-American men.”

The digital ads run on Snapchat and Instagram and use dating game-style videos to persuade young people to vote.

Jones believes Republicans have been able to win over many men by adopting more modern outreach approaches rather than relying on traditional media like television.

“You start hearing African American men who aren’t even political saying the exact same thing over and over again, because the Republican Party was spending money on advertising and outreach on streaming services and stuff that I never heard of it before,” Jones said. said.

Trump managed to double his share of young black voters. About three in 10 black men under 45 chose it — nearly double that in 2020, the Associated Press VoteCast found.

Digital ads had already faced criticism and confusion after it emerged that 65% of ad spend was aimed at women, according to Meta data.

Jones also angrily added that Harris had no plans for the subgroup and that they “weren’t run properly” compared to their counterparts.

Trump managed to double his share of voters among young black men. About three in 10 black men under 45 chose it — nearly double that in 2020, the Associated Press VoteCast found.

‘Wow. I don’t know what to say. Desperate cries,” one person wrote on X.

“This is what a failed campaign looks like,” added another.

“It’s hard to describe how squeaky Kamala is, but I’ll do my best,” one person said. “What man would watch this and be persuaded to vote for Kamala Harris? »

“It stinks of desperation,” a fourth person wrote.

The situation worsened for Harris after former President Barack Obama accused black voters of not supporting her due to sexism.

The former president was at a campaign office in Pittsburgh to thank volunteers, but instead lectured them, saying he wanted to “speak some truths.”

Obama said he was responding to reports that enthusiasm for Harris was less than for his own candidacy and that some black men were considering sitting out the election.