The film Bhool Bhulaiyaa 3, with a cast including Kartik Aaryan, Triptii Dimri, Vidya Balan and Madhuri Dixit, is performing exceptionally well at the box office. At a recent event in Mumbai for the launch of the song Hukkush Phukkush, in the presence of Kartik and singer Sonu Nigam, a video from there is now doing the rounds on social media.

In the viral video, a group of kids can be seen ignoring singer Sonu Nigam as they rush towards Kartik on stage to take selfies. The event, which was part of the promotional activities of Bhool Bhulaiyaa 3, was attended by nearly 1,000 children. Some fans took selfies and even touched Sonu’s feet, while others surrounded Kartik.

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After the video went viral, many netizens expressed disappointment over Sonu Nigam being ignored by children. They criticized this behavior, saying it was disrespectful to the singer.

One of the social media users wrote, “This is what media and social media is for, bachpan me main sochti thi ki actor khud gaane gaa raha hai, then my brother told me about the concept of reading and the first singer I knew about and loved was sonu nigam, he is a real gem Young people are not at fault, the media and social networks serve what is in fashion, talent ka. kya hai, paise kamane hain… to jo dikhega hi ni bacche psnd kaise karenge?

The second said, “It’s just a matter of relationship! They might identify more with the closer generation. As they grow up, they will respect Sonu Sir more.” The third said: “Brother, I bet more than half of the kids don’t even know the concept of a playback singer… It’s not their fault. I remember when I was a kid , I was thinking about the song Kal ho na ho was sung by SRK and not by Sonu Nigam Then my parents told me about the concept of playback singing.

As reported by Sacnilk, Singham Again led the race at the box office. Bhool Bhulaiyaa 3 ended week 1 with Rs 241 crore worldwide, while Singham Again minted Rs 260 crore in seven days. With this, Ajay now leads Diwali 2024 by 19 crores worldwide. It turned out that the clash was beneficial for Bollywood. So far, two films have grossed Rs 501 crore worldwide. As for the domestic collection, Singham Again grossed Rs 207 crore and Bhool Bhulaiyaa 3 grossed Rs 189 crore.

Singham Again, directed by Rohti Shetty, is the third installment of the Singham franchise and the fifth installment of Rohit Shetty Cop Universe. Bhool Bhualiyaa 3 is the third installment of the horror comedy franchise, directed by Anees Bazmee.