Donald Trump and his son Donald Trump Jr. at an election nightAlex Brandon/AP

Monday, THE New York Times reported that President-elect Donald Trump’s son, Donald Trump Jr., took a job at an investment firm called 1789 Capital. THE Times described the company as focused on “products and businesses aimed at conservative audiences.” Indeed, the company funds right-wing TV host Tucker Carlson’s media company. And his website is riddled with right-wing dog whistles: he defends “anti-ESG” and “deglobalization” and strongly opposes “excessive bureaucracy.”

These values ​​are quite conservative, but Capital of 1789 also has deep ties to a more extreme faction of conservatism: the ThéoBrosa group made up of mostly die-hard millennial conservatives, many of whom identify as Christian nationalists. The founder of 1789 Capital is Chris Buskirk, who as Bucks County Markerby Jennifer Cohn reportedformerly editor-in-chief and publisher of American reformerthe unofficial publication of TheoBros. In the digital pages of American reformerTheoBro contributors have fanboy against the authoritarian Spanish leader Francisco Franco, called The criminalization of homosexuality in Uganda is a “legitimate civil policy” and declared that the United States is “not a nation of immigrants.”

Don Jr., who is as online as TheoBros, but without fire or brimstone, is currently a director and executive vice president of the Trump Organization. He’s not the first person in Trump’s orbit to be connected to Buskirk. J.D. Vance crossed paths with Buskirk in the Rockbridge Network, a group of powerful Republican donors including Silicon Valley billionaire Peter Thiel.

The company’s name likely refers to the year 1789, when the US Constitution was written and, as TheoBro patriarch Doug Wilson explains in an article blog post on Christian nationalism, “The Declaration recognized that our rights are inalienable precisely because they have been granted to us by our Creator.” Other 1789 Capital executives include Rebekah Mercer, a powerful conservative donor whose father based voter research firm Cambridge Analytica and Trump fundraiser Omeed Malik. Like Wendy Siegelman of NewsTRACS reportedin 2023, Malik’s investment company acquired Public Square, a business center that says it “allows like-minded patriots to discover and support businesses from a wide variety of industries that share their values.

In addition to his new position, the Times According to some reports, Don Jr. “will likely still play some role in his father’s political operations.”