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Quick summary

British public service channel Channel 4 has become the first to launch a streaming app on Apple Vision Pro.

This even includes some virtual environments, designed to allow users to experience their favorite shows on set.

While many users and critics have lambasted the Apple Vision Pro due to the lack of available apps, this was always something that would come with time. In fact, many still view the device as a development platform, where developers can create apps for more affordable devices we’ve heard about.

There’s now a new app for Apple Vision Pro – and it could be pretty big. That’s because the British public service broadcaster, Channel 4became the first of its kind to launch an application for this device.

This takes the popular Channel 4 streaming app and allows users to enjoy it on their Vision Pro. The experience is complemented by a massive virtual display and full passthrough to keep users immersed in the action without losing sight of the world around them.

Commenting on the launch, Grace Boswood – Director of Technology and Distribution at Channel 4 – said: “Channel 4’s new Apple Vision Pro app builds on our heritage of innovation for viewers. »

This isn’t just due to the streaming side of the app. “The app also allows us to create even more enjoyment among viewers while watching one of our most popular shows, Tyrantmoving it from television to the physical world. We are constantly exploring new ways to entertain viewers with technology that creates remarkable experiences.

This talks about a new feature for fans of Tyrantwhere users can watch the show from a virtual version of the set. It’s a really interesting use of this type of technology, and something that could definitely set Channel 4’s coverage apart from its peers.

I could imagine watching a Married at first sight a dinner seated at the end of the table or coverage of an England match from the pitch. It’s certainly just the beginning, but if the brand can leverage this technology well, it could really move forward.