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American Lamb Board Brings Flavor and Tradition to the Worlds of Flavors 2024
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American Lamb Board Brings Flavor and Tradition to the Worlds of Flavors 2024

American Lamb Board Brings Flavor and Tradition to the Worlds of Flavors 2024

The American Lamb Board (ALB) was excited to sponsor this year’s Worlds of Flavor® International Conference and Festival at the Copia Campus of the Culinary Institute of America. Culinary innovators from around the world came together to celebrate the theme “Borders, Migration and the Evolution of Culinary Tradition”. For three immersive days, we joined the greatest chefs, tastemakers and culinary pioneers to explore the powerful stories shaping the flavors of the Americas.

For three days, the American Lamb was proudly displayed at the market, where crowds gathered to experience the global diversity of lamb preparations. Our featured chef, Kareem El-Ghayesh, known as the “Egyptian Cowboy,” is a big fan of American lamb and has three dishes on the menu at his Austin-based restaurant. KG BARBECUE which feature American lamb. At the event, Chef Kareem’s masterful way of blending Egyptian and Texas influences captivated the audience with his live-fire cooking. Kareem’s flavors and techniques resonated deeply with the event’s theme, as he showcased the cultural intersections that inspire his signature dishes.

American Lamb Board Brings Flavor and Tradition to the Worlds of Flavors 2024
Kareem El-Ghayesh, known as the “Egyptian Cowboy,” is a big fan of American Lamb. American lamb plank | Courtesy photo
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“Continuing to showcase American lamb at these high-profile events where we can connect with chefs and influencers allows us to reach more consumers with recipes and content that showcase lamb as a new option protein that they can incorporate into both holiday meals and weeknight dinners,” says ALB President Jeff Ebert.



Chef Kareem presented a trio of distinctive lamb dishes throughout the event, each embodying the bold spirit of culinary migration:

• Wednesday: Denver Ribs with spicy chimichurri



• Thursday: merguez sausages served with mustard yogurt and marinated cabbage

• Friday: Pulled shoulder topped with fennel and anchovy chimichurri, garnished with pomegranate seeds

Throughout the event, the American Lamb Board connected with chefs, authors and influencers eager to explore the versatility of lamb in their kitchens. These new partnerships are essential to our mission of showcasing the depth of flavor and tradition that American lamb offers to the culinary world.

–American Lamb Board