Protected email can be used to solve one of the major problems that internet users face, which is spam and loss of privacy. Protected Emails will give Gmail users the ability to automatically create a unique random email alias every time they need to sign up for a website or service. Thus, allowing users to send and receive emails without exposing primary email addresses.

The Gmail feature is rumored to protect the user’s primary inbox. This will also help monitor which sites are selling or sharing the account holder’s email address. If spam or unwanted messages start arriving through one of these aliases, users will know exactly where the leak occurred.