First of all, the competitors will win. Microsoft and their Bing have long been out for blood.

In 2019, Bill Gates said the lawsuits had greatly distracted #Microsoft from important issues. While the company was proving itself, Apple and Google took leadership in the smartphone market with their iOS and Android.

These lawsuits were also one of the reasons why Gates resigned as CEO in 2000. As a result, Microsoft lost part of the Internet market, particularly in advertising and search engines.

Most likely, Google could find itself in a similar situation. Only now the company risks losing its position not in the smartphone market, but in the field of artificial intelligence. The company has a colossal database based on user behavior. If others gain access to this data, they will have a real chance of bypassing Google in the race for leadership in the field of AI.

Competition in the field of AI is now simply cutthroat. Here we have OpenAI from Sam Altman and Grok from Elon Musk. Because of all this, Google’s position vis-à-vis Gemini could be seriously shaken.

However, without it, users will likely start looking for an alternative. And then, most likely, we will finally stop perceiving Microsoft’s browser as a “browser for downloading a browser”.

Privacy conditions could also improve. But to be honest, it doesn’t matter what you were looking for last Wednesday. You’ve probably already forgotten it yourself.

On the other hand, everything is not so clear. Radical measures could slow innovation within #Google itself, and its ecosystem of applications and services could well begin to suffer from fragmentation. This will likely affect both users and businesses. After all, both are accustomed to the convenient integration of Google services.

For example, a change in the structure of the advertising market could cause uncertainty for crypto companies. Google currently offers one of the most effective tools for targeted advertising, and if its business is segmented, new promotional difficulties could arise.

However, forcing Google to share its search algorithms with its competitors is an unprecedented step. The court wants to force the company to cooperate, in substance, with its competitors, thereby allowing them to profit from its research. In exchange, Google will be allowed to keep the data used to generate search results secret.

There would then be no point in companies developing anything themselves. If they can use Google’s developments for free, why waste energy creating their own technologies? It’s easier to do everything for you than to try to find something on your own.