Significantly, Amazon announced the closure of its ad-supported streaming serviceFreevee. The platform, which provided free access to a wide range of films and TV shows, will be phased out over the coming weeks. The move is part of Amazon’s strategy to simplify its streaming services and provide a more consistent user experience, as reported by Radio Times.

The evolution of Freevee

Launched in January 2019 as IMDb Freedive, the service was rebranded as IMDb TV later that year. In 2022, it adopted its final name, Freevee, remaining a free, ad-supported streaming platform.
Freevee has gained a loyal following, offering thousands of movies and TV shows, including hits such as Jury Duty, the Neighbors reboot, and Bosch: Legacy. It also featured Amazon Prime Video original series like Reacher and The Wheel of Time, allowing non-Prime members to watch certain episodes for free with commercial breaks.
Despite its popularity, Freevee will now be discontinued as Amazon looks to streamline its offerings.

Why is Amazon closing Freevee?

Amazon’s decision to shut down Freevee reflects its commitment to simplifying the streaming experience for customers. According to a statement provided to Variety, the company plans to consolidate its streaming options under the Prime Video umbrella.
“We have built Prime Video into a premier entertainment destination where customers can personalize their viewing experience by streaming exclusive content for Prime members, licensed movies, series, live sports and TV channels free, ad-supported streaming services, as well as Freevee’s full content offering,” the company said, as cited by Radio Times.
This decision will not impact the availability of Freevee content to Prime members. Shows and movies previously available on Freevee will now be integrated into Prime Video and will remain accessible to non-Prime members through a free, ad-supported experience.

What does this mean for Freevee users?

While Freevee is closed, its viewers will not lose access to content. All Freevee programs will move to the Prime Video platform. Non-Prime members can continue to watch these shows and movies for free in the “Watch Free” section of the Prime Video app.
This ensures that there will be no interruptions for users, even though the content will now be available within a unified application.

When does Freevee stop?

Amazon hasn’t provided an exact date for Freevee’s shutdown, but reports suggest the transition will take place in the coming weeks. Users should expect the service to be phased out soon.