EXCLUSIVE: Global management and production company based in Dubai 75East signed the Egyptian director Karim Shaabanwho is currently in production on his new feature film 6 days in Cairo.

He is the latest addition to a growing roster of talent on the 75East books since they launched last December with a focus on SWANA (Southwest Asia and North Africa), alongside Oscar-nominated Jordanian Bassel Ghandour (You) and the Egyptian candidate for the Palme d’Or Abu Bakr Shawky (Yomeddine).

Shaaban recently directed the short film I don’t care if the world falls apartstarring Egyptian superstar Salma Abu Deif as an ambitious advertising producer whose path crosses with an actor excited to land his first role in an advertising shoot.

The short premiered at this year’s Cleveland International Film Festival, followed by a tour of U.S. Oscar-qualifying festivals, including the Palm Springs International ShortFest and the Nashville Film Festival. The film was self-produced, written by Wael Hamdy and shot by Beshoy Rosefelt.

New feature 6 days sees Shaaban lead Egypt’s rising stars Ahmed Malek and Aya Samaha as two old high school friends, whose chance reunion years later tests whether love can survive the passage of time.

Malek’s many credits include Netflix Original The swimmersEgyptian blow Sheikh Jacksonand that of Mohamed Diab Shock. Samaha is best known for her roles in the hit Egyptian Netflix series. Paranormal and Shahid shows El Soffara And Omar Effendi. 6 days is produced by Ahmed Fahmy’s Sea Cinema Productions.

Cairo-based Shaaban has established himself as one of the most sought-after advertising directors in the Arab world over the past decade, and he continues to work in film, commercials, music videos and advertising. photography.

Early cinematographic works include short films Night shift (2020), premiered at the Cleveland International Film Festival and went viral on YouTube, accumulating over 700,000 views to date.

Other talents represented by 75East include Mahdi Fleifel (Towards an unknown land); Amjad Al Rasheed (Inshallah a boy); Firas Khoury (Alam, Maradona’s legs); Faris Alrjoob (The Red Sea makes me want to cry); No Tabbara (Ebb and flow); Yassmina Karajah (Breakup), and Mayar Al Nouri, creator and director of Self-modulation (Tarteeb Khass)a new Amazon Originals limited series in Arabic.