By Anna Tong

SAN FRANCISCO (Reuters) – Coframe, an artificial intelligence startup focused on website optimization, said on Tuesday it had raised $9.3 million in seed funding. The round was co-led by Khosla Ventures and NFDG, the AI-focused fund led by former GitHub CEO Nat Friedman and former Apple executive Daniel Gross.

Coframe’s platform uses generative AI to continuously test and improve a company’s website and marketing campaigns, including text, visuals and code, the company said. Technology allows businesses to personalize user experiences and increase sales.

“Why should software user interfaces be the same in all situations? We need to adapt user interfaces based on who the user is and what they are trying to do,” Friedman said.

Coframe worked with ChatGPT creator OpenAI to develop a specialized AI model to generate a website’s code for its user interface, the company said. This collaboration aims to address the challenge of creating visually consistent and on-brand user interface elements through automated code generation.

In recent testing with a large international company, campaigns using Coframe saw an average of 42% higher click-through rates, with a customer segment seeing an increase of 352%, said Josh Payne, CEO of Coframe . The company is currently working with the growth and marketing teams in a limited testing phase, he said.

(Reporting by Anna Tong in San Francisco; Editing by Lisa Shumaker)