Everyday, Amazon is usually a reliable online shopping platform that offers a comprehensive catalog of products covering a wide variety of categories. Prices for most items are generally competitive and may even be cheaper than other retail websites. If you have an Amazon Prime subscription, you can enjoy many benefitsincluding free two-day shipping, which could be crucial in a last-minute gift-buying situation.

Advertisement

Amazon’s search function is usually all you need to find the item you’re looking for: just enter a few keywords and you’ll receive relevant results straight away. If you prefer, you can also browse the platform’s many built-in lists and categories in case you are purchasing something specific. However, if you are on a mission to shop for a specific occasion or for someone in particular and are struggling to find potential gift leads, you can explore the app’s many features designed to give you the best shopping suggestions and offers.. Below are some of Amazon’s product recommendation features that you should try to use as soon as possible, especially now that the holiday season is just around the corner.

Advertisement

When you visit Amazon Search for gifts When you are logged into your account, you should see recommendations on this page that are primarily based on your previous browsing activity, prioritizing items currently on sale or available as part of a limited time offer. If you’re a Prime member, you can narrow down the suggestions even further by choosing your preferred delivery option, which can include same-day or overnight. You can also enable the Deals filter to display only items on sale, or choose one of the price range filters to isolate items that fit your specific budget.

Advertisement

The Gift Finder page, which may also appear as Gift Shop, also lets you shop based on the occasion, gift recipient, or interest.. So whether you’re shopping for a baby shower or wedding gift, buying something for a teenager or loved one, or buying a gift for a book or plant-loving acquaintance, Amazon’s Gifts page should provide you enough options to choose. Since.

Similar to Amazon’s general gift finder, Amazon Holiday Store Features suggestions and deals based on what Amazon customers typically buy during the holiday season. It usually covers huge shopping events like Black Friday and Cyber ​​Monday through Christmas. You can explore Amazon’s top 100 Christmas gifts, see what influencers are excited about, or filter items by price. Besides Christmas, you can also buy gifts for Diwali, Thanksgiving, Hanukkah or Kwanzaa.

Advertisement

Perhaps the most important thing from Amazon – and arguably the most popular, given that the company sends a physical booklet of this part of the platform by mail: vacation section is his list of toys. Recommendations are conveniently organized based on interests, age, and other categories. You can check out items exclusively available on Amazon or check out Amazon’s own list of favorite toys. Just like the platform’s main shopping page, you can refine results using the available recipient, category, Prime, and price filters.

A pretty reliable rule of thumb when it comes to buying gifts online is to also opt for items that other users have recently purchased. To find these products more easily, you can consult the different lists automatically organized by Amazon, which are updated frequently, some even daily.. Bestsellers, as the name suggests, feature popular products based on sales. Likewise, New Releases showcases newly launched items that are quickly gaining traction on the platform, while Movers & Shakers keeps track of items that have climbed the sales rankings in the last 24 hours.

Advertisement

Wondering what articles are making the rounds on social media? Products that have recently achieved viral status online will likely appear in Amazon’s Influencer’s Picks section. This is a great portal for gift inspiration, at minimum and at best, finding a random item that your gift recipient might enjoy that you might not otherwise discover on your own. There are a few product carousels right on the page that you can browse. Alternatively, famous internet finds are also categorized by department.

If the person you are buying a gift for has a Amazon Wish Listyou can simply choose one item from it. Alternatively, you can also check out the products that are most searched for and added to wishlists and registries by Amazon’s general user base, or buy what’s on offer the most if you don’t get too many options in their list.

Advertisement

Finally, if you want a quick and easy way to find out what’s currently on sale on Amazon, check out the Today’s Deals section. Use the filters to narrow down your results or click Lightning Deals to get a limited sale item before it goes back to its regular price.

You can easily access the previously mentioned Amazon features through your mobile device. For example, simply typing “gift finder” into the Amazon app’s search bar and tapping the corresponding banner at the top of the page will take you to the helpful tool. You can also access it by tapping the hamburger icon in the bottom navigation bar and clicking Gift Finder under Your Shortcuts. This is where you should also be able to access today’s deals. You can also search for “holiday store” and access it by tapping the banner as well. The Toys tile in the top navigation carousel of the page should take you to the list of holiday toys.

Advertisement

We have already covered others fun ways to shop on the Amazon app. Some examples include tapping the second icon in the bottom edge of the screen – it used to be a light bulb but is now a square with a play button inside – this takes you to the section Inspire where influencers can share videos and photos of the items they love and provide links to make them easy to add to your cart. You can also shop by interest by clicking the hamburger icon and tapping Inspiration in the Shop by Category section. This is where you should also be able to see the Best Sellers, New Releases, and Movers & Shakers lists mentioned previously.

Just like many platforms trying to keep up with technological advancements these days, Amazon has Rufus AIa built-in virtual assistant useful for many things. In addition to asking her product-specific questions that will help you decide if something will work for you given your preferences or requirements, you can ask her to recommend gifts.

Advertisement

To use Rufus AI, simply go to the Amazon website or launch the Amazon app, log in and tap the Rufus AI icon, represented by orange and blue-green chat bubbles, in the upper left corner or lower right of the page. Once the chat box opens, enter your gift request. For example, you can ask something basic to start, like “gift suggestions for an eight-year-old boy who loves Minecraft” or “Christmas gift ideas for husband.” You may be asked to provide more context or information about the gift recipient so that you can get more relevant results, such as their interests, hobbies, and preferences, among others.

When it has enough data to mine, Rufus AI will link you to different search queries that it thinks would produce a gift voucher. Once on the results page, you can refine the list of products by activating your preferred shipping filter so you only see those you can receive as soon as possible.

Advertisement