The funding round, led by Vertex Ventures SEA & India of Singapore with participation from Kairous Capital of Malaysia, brings the total amount raised by Coolmate to $11 million.

Coolmate plans to collaborate with strategic distributors in Southeast Asia for multi-channel sales, both online and offline, and reach customers through Amazon in the United States.

The company, founded in 2019, partners with garment factories in Vietnam to create simple designs using eco-friendly materials like organic cotton and recycled fibers. It allows returns for 60 days if you change your mind.

It has now moved from pure online sales through its website and e-commerce platforms to physical retail, with outlets in several shopping malls in Binh Duong in the south and Hue in the central region.

Vertex Ventures SEA & India is a venture capital firm specializing in high-growth startups in Southeast Asia and India, having invested in companies such as Grab and AI-powered search tool PatSnap.

Vietnam’s fashion market, valued at $6.4 billion, is experiencing strong growth thanks to favorable economic conditions and changing consumption habits, according to Coolmate.

In the third trimester alone, consumers spent nearly VND4.95 trillion ($200 million) on men’s fashion items across five platforms: Shopee, TikTok Shop, Lazada, Tiki and Sendo, according to data tracker Metric.