Bobby Flay has signed a new exclusive multi-year deal at Food Network.

As part of its new deal with the Warner Bros.-owned cable channel. Discovery, Flay will take an active role in the development and production of his own series through his Rock Shrimp Productions, as well as new episodes of Flay’s primetime cooking competition series “Beat Bobby.” Flay,” “BBQ Brawl” and “Bobby’s Triple Threat” are already in the works.

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Although financial aspects of the deal were not disclosed, a source close to the negotiations said Variety that the new contract included a “robust” pay increase for Flay and marked the highest percentage increase for any WBD talent at a tumultuous time for the company.

Flay made his first appearance on Food Network when he co-hosted “Grillin’ & Chillin’.” Since then, he has appeared on dozens of Food Network programs, including “BBQ Brawl,” “Beat Bobby Flay,” “Brunch @ Bobby’s,” “The Flay List,” “Iron Chef America” ​​and “Throwdown with Bobby Flay », as well as numerous promotions.

Flay received five Daytime Emmy Awards for “Boy Meets Grill,” “Grill It!” with Bobby Flay” and “Barbecue Addiction”. In 2015, he became the first chef to receive a star on the Hollywood Walk of Fame.

“The long-standing relationship between Bobby Flay and Food Network is immeasurable. He captivates our audience with his incredible culinary talent, fierce competitive spirit and ability to convey his deep passion for food,” said Betsy Ayala, Warner Bros. Head of Food Content. Discovery. “Bobby generously shares his culinary philosophy while inspiring everyone to enjoy their time in the kitchen. Continuing this creative relationship with such extraordinary talent is the perfect way to usher in the holiday season.

Flay added, “I’m excited to continue to call Food Network my home. The world of food is constantly evolving and having this platform to connect my passion with audiences is a privilege I never take for granted. Stay tuned for some incredibly exciting new shows.

“Bobby has played an integral role in making Food Network the flagship network that it is, and it’s great news that he continues to entertain his passionate and loyal fans on the network he calls home,” said said Kathleen Finch, outgoing head of Warner Bros. U.S. networks. Discovery.

Flay is replaced by Envisionary’s Jon Rosen.

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