FlickPlay, the Web3 platform that allows users to unlock digital assets and create videos using augmented reality (AR), has revealed a major partnership with Bandai Namcothe owner of the Pac-Man intellectual property, and the city of Shibuya in Tokyo, which he describes as “an important step in merging the digital and physical worlds to shape the future of gaming, providing fans around the world with unprecedented access to interactive content “. Pac-Man collectibles in online and real-world contexts.

Pay homage to Japanese culture and Pac-Manthe 45th anniversaryA Pokémon GoLocation-based activation during the DIG Shibuya Technology and Arts Festival, running from February 8 to 11, will transform more than 40 locations in Shibuya City into an interactive playground where fans can unlock and interact with Pac-Man characters.

With more than 120,000 participants and 3 million daily visitors expected in Shibuya during the festival, Santa Monica-based FlickPlay said the activation was designed to set “the stage for mainstream adoption of entertainment based on the Web3”.

“Web3” is a term that describes a vision of a decentralized Internet built on blockchain technology and collectively controlled by its users. The Sony group recently revealed that it was looking for its Sony Pictures and Sony Music units as well as a new global incubator to help it launch into the blockchain and Web3 space.

An exclusive second series of the nostalgia-infused Pac-Man collection will be available to Pac-Man super-fans around the world via the FlickPlay store, “inviting fans around the world to join in celebrating its 45th anniversary and a new era of digital experiences.” the company said.

“This partnership reflects our shared vision of blending beloved cultural icons like Pac-Man with cutting-edge technology to redefine fan engagement,” said Pierina Merino, founder and CEO of FlickPlay. “We are proud to lead the way in making Web3 experiences accessible to everyday consumers, transforming the way people interact with digital personas, and creating new opportunities for local economies and global brands.” »

FlickPlay, whose investors include Bandai NamcoAlpha Praetorian Capital, Goal Ventures and Cogitent Ventures, highlight their vision on their website: “Bring your digital toys to life and join communities of like-minded fans. » A visual for the Tokyo activation also shows the slogan: “Collect. Play. Connect.”

Bandai Namco’s vision is to “share dreams, fun and inspiration with people around the world” to “create a better future for everyone,” said Yoyo Yang, director of the Bandai Namco Entertainment 021 Fund. “Our partnership with FlickPlay aligns perfectly with our vision as their innovative platform offers a new approach to fan engagement online and offline through ready-to-play characters. We see immense value in FlickPlay’s ability to bridge the digital and physical worlds.

Yoshiro Tasaka, director of Shibuya Startup Support, added. “Shibuya has always been at the forefront of cultural and technological advancement, and our partnership with FlickPlay marks a significant advancement in how cities can engage residents and visitors through digital experiences. By integrating iconic characters like Pac-Man with real-world exploration, this activation at DIG Shibuya Festival offers a glimpse into the future of urban entertainment – ​​where physical spaces and digital interactions come together to create unforgettable urban experiences . We believe this collaboration will not only improve the time people spend in Shibuya, but also set a new standard for how cities can drive innovation in tourism, commerce and community connections.

FlickPlay previously said its goal was to “become the destination for fans to purchase ready-to-play digital toys, explore self-expression, and discover mini-games and communities to join,” as well as to “redefine social storytelling and allow fans to engage with their favorite characters in their everyday experiences.”