FAYETTEVILLE, Ark. — Arkansas fans can expect prices for concessions and other items to increase at Razorback games and events starting this weekend due to a new tax.

Among many other items from athletic director Hunter Yurachek letter to fanshe announced a 3% “student-athlete scholarship enhancement fee.” on concessions and other items sold at Razorback events starting this weekend.

Yurachek explained that due to roster limit and purse looming changes for the 2025-26 school year, he expects the athletic department will need to fund an additional 75 to 100 scholarships for the 19 men’s and women’s sports teams Arkansas currently has. The additional scholarships are expected to cost the university $3 million annually.

“Each transaction will include a three percent fee that will be allocated to fund additional scholarships that will be implemented with final settlement approval,” Yurachek wrote in the letter. “This is a small but meaningful way for fans to show their support for current and future Razorback student-athletes.”

This is the latest example of college programs adapting to a changing landscape of revenue sharing, additional scholarships and a massive shift in NIL.

In September, Tennessee announced a 10% talent fee on football tickets from 2025 in anticipation of upcoming changes.

Yurachek also estimates the department will face a $22 million annual impact from the proposed revenue sharing.

Fans can expect the new tax to go into effect at Razorback Stadium when the Hogs take on No. 19 Ole Miss at 11 a.m. Saturday. The match will be broadcast on ESPN.

• Calipari hopes to reach more than just Razorback fans in the state