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Jaguar, owned by Tata Motors, stops selling new cars in its territory. Here’s why

Umito November 4, 2024

By: HT automatic office
| Updated on: November 3, 2024, 4:07 p.m.

Jaguar is preparing to go all-electric and, in anticipation of this, the automaker has decided not to sell new cars in its domestic market until

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Jaguar F-Type — Jaguar is preparing to go all-electric, and in anticipation of this, the automaker has decided not to sell any new cars in its domestic market until 2026.

Tata British luxury car brand owned by Motors Jaguar has stopped selling new cars in its home country, the United Kingdom. This decision is part of the brand’s strategy to go all-electric. In preparation for this strategy, the automaker has decided not to sell any new cars in its home country until 2026. However, Jaguar will continue to sell its cars in other countries around the world.

Jaguar aims to go all-electric from 2025. However, despite its ambitious plan, the automaker has yet to reveal any new electric vehicles. The automaker only offers conventional cars with an internal combustion engine in its portfolio, which include models like the XE, XF and F-Type. The E-Pace, XEXF and Type F had already been deleted, and now the F-Pace also bowed out. Citing a statement from JLR, British automotive publication Autocar UK said that from November 2024, sales of new Jaguars would have ended.

With eyes on electric vehicles, Jaguar aims for more luxury

While Jaguar is betting big on the electrification of its future product range, the automaker is also aiming to outperform itself in the luxury car segment. With this decision, the automaker no longer targets Mercedes-Benz, Audi or BMW as its main rivals. Instead, the automaker is targeting brands such as Bentley and Aston Martin as its main competitors.

Jaguar’s first electric car should be a Porsche Taycan competitor. while a Bentley Bentayga challenger SUV is in the works, likely to launch in 2026. Both of these cars will be underpinned by Jaguar’s dedicated electrified architecture, which will also serve as the basis for a large sedan expected to launch later. this decade. Meanwhile, Jaguar is also working on a four-door GT concept, which is expected to be revealed before the end of this year in the United States.

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Date of first publication: 03 November 2024, 4:07 p.m. IST