CHICAGO – THE 36th Annual Chicago Bears Coat Drive debuted today in all Chicago-area Jewel-Osco stores.

The fall tradition is a partnership between the Bears, the Salvation Army and Shur-way Movers.

Former Chicago Bear Jerry Azumah has seen this effort grow for decades.

“When I started playing in 1999, I got involved, just led the initiative and provided coats to the community,” Azumah said.

He was back in the game today at North Side Jewel-Osco to help spread the word.

“It’s the first day. It’s the beginning. I know it’s empty now, but over the decades we’ve collected thousands and thousands of coats and really helped those less fortunate in the community” , Azumah said.

All 189 Jewel-Osco stores in the Chicago area are participating.

“Customers are absolutely stepping up and we have a great customer base. We love all the support. It’s an absolutely wonderful feeling to give back,” said Myrian Phelps, Jewel-Osco Service Specialist.

After collecting more than 18,000 last year, this year’s goal is 20,000.

If you or someone you know needs a coat, Salvation Army Maj. KK Matthews said to contact a local community center in your neighborhood, and you can receive a voucher, after Nov. 12, which they can redeem at a Salvation Army family store.

“They can choose. It’s like kids in a candy store,” Matthews said, citing a wide variety of stylish and warm winter coats.

For more information, visit chicagobears.com/coatdrive