The Winterthurer Musikclub Kraftfeld is established. In crowdfunding, investments took place at an age greater than 160,000 francs. Genügend Geld, um den Betrieb weiterzuführen. Seine Reserven hatte der Club während the Pandemic aufgebraucht, im letzten Jahr hatte ihm sous anderem die Teuerung zu Schaffen Gemacht.

A crowdfunding expert orders a job – and says, where the factors invest.

Andreas Dietrich

Crowdfunding expert

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The Hochschule Luzern professor is at the forefront of digitalization in the financial industry. Since 2014, an analysis of crowdfunding has been carried out in Switzerland. In a Jährlichen Monitoring there is one, as it is.

SRF News: Are you looking for this Erfolg?

Andreas Dietrich: Jein. Es überrascht mich nicht, dass man mit ce Thema Leute mobilisieren kann. An amateur musician and a club from Winterthur are not unknown. Other than that, the pages are 160,000 times over. In Switzerland, a participatory support project was generated for an amount of 17,000 francs.

Were you able to function during this fall?

This is a verschiedener Faktoren mixture. The campaign video is simple and personal. Ausserdem is emotional. Denn es wird klar, dass es auch um Arbeitsplätze geht. Please note that the City of Winterthur is a country that has a small country. When a man in a city has a theme hat, he can theoretically be mobilized by many men.

Is the general center really effective for crowdfunding?

Simple information on the precise meaning, which is offered to you. The man must, every second, be informed, the work is done and the man takes charge. The Anfang of the Countryside is entscheidend. We talk about “go hard or go home.” I embarked on the initial phase to get a project done. When the man did not choose the countryside for the first time, the Prozent des Geldes gesammelt hat, it is the Wahrscheinlichkeit so small, the man is in Ziel erreicht.

A very interesting video can be used effectively.

It’s a group: if you think other people will have a project to lead, that person will also be there. Bei wissen Project ist zudem die Gegenleistung ziemlich attractively. If there is an Einfluss darauf haben, ob man Geld gibt oder nicht.

Is Welche Rolle talking about the local classification of a project?

A very big one. We had to fund them so that the best local projects were funded. The long distance distance between the capital and the capital is measured by the Kilometer. Beim Spiel aus Winterthur wäre deshalb my Vermutung, dass das Geld nicht aus Berne or Basel gekommen ist, sondern ein grosser Teil aus der Stadt self.

What is the rude Swiss university?

I am international and this is the case. Three campaigns of several campaigns will be funded. Das sind Spitzenwerte. In Switzerland we have a good Ausgangslage.

Les Verantwortlichen müssen ihre Kampagne auch über Social Media Steuen et ses community information.

Do you want to believe it?

Das haben mein Forschungsteam et je suis auch gefragt. I think the Swiss platforms are doing a good job. Viele bieten auch gewisse Beratungsleistungen an. If you’ve witnessed it, fundraising now has a video and gives you advice, like a man who is interested in crowdfunding.

That’s not true, you just need to have a video on a loaded crowdfunding platform. Die leute schauen nicht täglich drauf, um zu schauen, wem sie Geld geben könnten. The campaign campaign strives to use social media and inform your community.

Das Gespräch führte Nina Thöny.