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The world’s richest sports empire, once linked to the purchase of Tottenham, makes a major announcement
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The world’s richest sports empire, once linked to the purchase of Tottenham, makes a major announcement

When Daniel Levy announced that Tottenham was seeking new investment earlier this year, many fans had visions of a Manchester City or Newcastle United-style takeover.

Levy, Spurs presidentwhich owns just under 30 per cent of the club’s equity, used deliberately vague language in the statement which accompanied its accounts earlier this year.

“To capitalize on our long-term potential, continue to invest in teams and undertake future investment projects, the Club requires a significant increase in its equity.“wrote the 62-year-old.

Diagram showing Tottenham's ownership structure, including Daniel Levy, the discretionary trust benefiting Joe Lewis's family, ENIC and 30,000 other Spurs investors

“The Board of Directors and its advisors, Rothschild & Co, are in discussions with potential investors. Any recommended investment proposal would require the support of the Club’s shareholders.

It has since appeared that Spurs seek minority investment rather than a total takeover in order to finance the construction of a hotel at Tottenham Hotspur Stadium and invest in the transfer market.

For the section of Tottenham With fans growing tired of what they see as ENIC’s commercial approach to running the club, this may not be the most exciting prospect.

Talk to Football TBR earlier this year, football finance expert Kieran Maguire predicted that Levy unlikely to relinquish all control over Spurs in operation as part of a minority sale.

Tottenham Hotspur Chairman Daniel Levy attends the Tottenham Hotspur and LA Galaxy reception held at the British Consuls General Residence in July...
Photo by Toby Canham/Getty Images

But Amanda Staveley’s reported interest in Tottenham has sparked interest from fans and commentators, who have suggested that the financier is unlikely to want to play a role at the club that is not practical.

StaveleyShe is believed to be plotting her next move into football with a view to a full takeover later, whether in north London or elsewhere.

This has fueled speculation that ENIC and Levy could explore a long-term exit strategy after more than two decades within the N17.

They have already received offers – this is known.

Indeed, Football TBR spoke to sources who have conducted due diligence on behalf of at least one group who have already contacted the club about a potential deal.

In recent years, six names linked to full Tottenham takeover.

And in the latest news that has shaken the sports investment sector, one of these parties has just announced a major change within the board of directors.

Liberty Media is the world’s most valuable sports empire, with around £20 billion in assets under management.

The jewel in their crown is Formula 1.

The NASDAQ-listed investment company completed its takeover of Formula 1 in 2017 in a deal that valued the institution at around £4 billion.

Analysis varies, but seven years on the consensus is that F1 is now worth at least £13 billion.

Liberty Media’s marketing strategy has been the main driver of this remarkable growth.

The Netflix series Drive to Survive in particular was a masterstroke that other sports leagues and clubs, including Spurs, have attempted to emulate.

Another facet of their marketing strategy is making connections with other sports.

In February 2023, Tottenham announced it had agreed a 15-year deal with F1 for a first-of-its-kind karting track to be installed at its state-of-the-art stadium.

Later that year it was reliably reported that Liberty Media might be interested in purchasing the club outright, although other reports at the time suggested this was not under consideration.

The presence of Daniel Levy at the Bahrain Grand Prix in March, however, fueled speculation.

F1 owners announce new CEO: Tottenham’s next owner?

Greg Maffei, CEO of Liberty Media for over 20 years, has publicly stated that his company is considering taking over a Premier League club.

“You mention Premier League teams; there isn’t an asset we haven’t looked at” the former Microsoft CFO told the Walker Webcast in June last year.

“That doesn’t mean we were ready to buy them all, but we look at everything because we think sports in general are attractive.”

NOW, Media Freedom The mergers and acquisitions strategy may need to evolve after the announcement of Maffei’s departure at the end of 2024.

Liberty has named John Malone, whose background is more media than sports, as his successor.

The latest on Amanda Staveley’s Spurs investment plan

While investors like Liberty Media could theoretically lurk in the shadows, Amanda Staveley’s interest in Spurs is public knowledge.

It’s easy to see why the former Newcastle United and Man City buyout broker is turning to the club.

Spurs have reached a new financial level since moving into the new stadium in 2019, with commercial and matchday revenues soaring.

In the last financial year, Tottenham’s revenues stood at £550 million, second only to Liverpool. This is the fourth highest score in the Premier League and the eighth highest in the world.

Chart showing Tottenham's annual revenue over the last 10 financial years

Apparently, Staveley also considered investing in AS Monacowho would be available for a full buyout at a much lower price than Spurs.

There have been very few updates on the 51-year-old’s goals since the story broke earlier this year, although she has restructured a number of her sports investment companies.

Staveley is known to have had discussions with the NFLan organization with which, like F1, Spurs have close ties.

Newcastle United co-owner Amanda Staveley reacts during the free kick competition during the Premier League match between Newcastle United and Leic...
Photo by Alex Livesey/Getty Images

However, if she were to invest in the club, it would almost certainly be through a consortium rather than through her own personal wealth.

In March, it was reportedly on the brink of bankruptcy after losing a lawsuit with a former business partner, Greek shipping magnate Victor Restis.

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