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NWSL on ION attracts more than 20 million viewers as players see their salaries increase
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NWSL on ION attracts more than 20 million viewers as players see their salaries increase

The first season of the National Women’s Soccer League broadcast on ION attracted a total of 20.5 million viewers this year, according to data released Thursday by Scripps Sports.

Scripps Sports hosted a total of 50 games throughout the season under a multi-year distribution agreement with the league. CBS Sports, ESPN and Prime Video also broadcast NWSL matches throughout the season as part of the deal. Additionally, 53 studio shows were produced by Ion.

The new data showed that 50% of NWSL viewers watch ION broadcasts.

The distribution deal was reached before an agreement with the players’ union that guaranteed all contracts and raised the minimum wage. The minimum wage will increase from $48,500 in 2025 to $82,500 in 2030, the last year of the new ABC. There is no maximum limit.

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The contract includes a base salary cap, which increases from $3.3 million in 2025 to $5.1 million in 2030, as well as a surcharge based on the previous year’s media and sponsorship revenue. The NWSLPA will have audit rights to ensure the revenue sharing provision.

The long-term labor agreement comes as the NWSL experiences dramatic growth.

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The EW Scripps Company is the parent company of Ion and Scripps News.

“Our matches on ION have brought incredible NWSL content to fans around the world,” said Brian Gordon, NWSL Senior Vice President of Broadcasting. “Beyond the games, the opportunity to delve deeper into our athletes and give them a platform to amplify their own stories has helped our fans develop an even deeper affinity for the players, the clubs and the league. We are very proud of our collaboration with Scripps Sports and look forward to continuing our work together next season.