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Quick summary

Amazon Freevee is to be shut down, with the streaming service phasing out over the coming weeks.

Most of its content will instead move to Prime Video.

Amazon announced that it is discontinuing one of its popular products streaming services Soon.

Although it didn’t fully launch until 2022 (previously known as IMDb Freedive and IMDb TV), Freevee will be shut down over the next few weeks.

The free, ad-supported platform originally launched in the UK as a section of Prime Video and that’s where it’s returning, but this time without the branding. Instead, its programming and live channels will be integrated into Amazon’s subscription platform.

“To provide a simpler visual experience for customers, we have decided to phase out the Freevee brand,” Amazon said in a statement (via Variety).

“There will be no changes to the content available to Prime members, and a broad offering of free streaming content will still be available to non-Prime members, including a selection of originals from Amazon MGM Studios, a variety of licensed films and series, and a large library of FAST channels,” the company said in a statement (via Variety).

This suggests that some of Freevee’s services will be removed entirely, but Prime Video will be bolstered by the inclusion of services like Bosch spin-off, Bosch: the legacywhich was exclusive to the free platform.

The resurrection of Australian soap Neighbors will likely continue on Prime Video as well. Amazon acquired the long-running show in 2022 and made it a Freevee exclusive, and while it has yet to confirm its future plans, it looks like it might make the switch.

It will be interesting to see if this decision will have a major effect on other free, ad-supported services, such as Pluto TV, Tubi, and Roku TV. Their business models rely on attracting viewers to their completely free platforms, and if Amazon has struggled with its variant, what future does it hold for them as well?