LinkedIn has launched a new feature allowing businesses to improve posts specifically aimed at lead generation, allowing brands to turn organic content into targeted ads that capture high-quality leads using first-party data from LinkedIn.

This update aims to help businesses expand their reach beyond existing subscribers and drive targeted engagement.

Why we care. LinkedIn reports more than 2 billion member interactions with company pages each month. With post boosting for lead generation, you can leverage these interactions to grow your audience and generate leads more effectively, creating an effective way to increase visibility and engagement with high-value prospects.

How it works. Setting up a lead-focused boost on LinkedIn is simple and accessible directly from a brand’s LinkedIn page. Here’s a quick installation guide:

• Select the post you want to promote.
• Choose your budget, targeting options, campaign objective and end date.
• Complete your lead form template to capture lead information.
• Launch your campaign.

What’s next. Lead generation on LinkedIn The boosting feature is now available globally, accessible in all languages ​​on mobile and desktop.

Where to learn more: LinkedIn Help Center offers a detailed guide to walk businesses through the process of boosting posts for lead generation directly from their LinkedIn pages.