Amazon seeks to attract budget-conscious shoppers. The company on Wednesday launched Amazon Haul, a new mobile-only store offering items under $20.

The store appears to carry hundreds of items, from clothing to home goods to beauty products. Some items are sold for as little as $1.

RELATED STORY | Is Temu safe? What you need to know before buying

Amazon Haul appears to be the company’s direct challenge to Temu and Shein, which also offer low-cost products. The new store even looks like the other two companies: items appear in a grid with their price listed.

Script News

Amazon touts its returns policy as a major selling point for Amazon Haul. The company says it offers free returns on purchases of $3 or more within 15 days of delivery. These returns can be made at any of 8,000 drop-off locations across the United States.

Amazon also says customers can be reassured that products sold on Amazon Haul are “safe, authentic and comply with applicable regulations.”