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Will Trump or Harris win? Gen Z could cost the GOP dearly in the future
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Will Trump or Harris win? Gen Z could cost the GOP dearly in the future


Former President Donald Trump and Vice President Kamala Harris have spent their time catering to Generation Z. This rapidly growing voting base could decide this election.

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Former president Donald Trump and vice president Kamala Harris spent much of their last-minute campaign on the Gen Z voting. They have produced podcasts and shows that speak directly to young voters in order to reach them.

It makes sense for candidates to focus on Generation Z, born between 1997 and 2012. We are politically engaged and we have demonstrated our willingness to vote. However, it also shows that Trump and Harris saw no reason to cross political aisles to convert voters, choosing instead to rally their young base.

Most people have made up their minds about how they vote, and Gen Z is no exception. Rather than trying to change minds at the margins, candidates realized it was better to rally their sympathetic voters than to try to persuade them.

We’ll soon know whether my generation will respond by actually voting and whether Republicans have done a good enough job reaching young voters.

As Election Day approaches, Trump and Harris focus on their base

As Generation Z grows in the electorate, Republicans have a big problem ahead of them. Young Americans are overwhelmingly supportive of Democrats. Republicans cannot continue to attract young white men and expect to win in the future.

This is why we see such a partisan difference in how each candidate attempts to appeal. Their methods are the same, but the choice of their messengers differs.

Trump and Republican vice presidential nominee JD Vance podcast on programs popular among conservative young men, such as Joe Rogan, Theo VonAnd Adin Ross‘watch.

Harris, on the other hand, opted for an appearance in “Call her daddy“, a sex podcast popular among Gen Z women, and made an appearance on “Saturday evening live” Meanwhile, Democratic vice-presidential candidate Tim Walz opted for video games live on Twitch.

More importantly, that’s why you can’t see Trump accepts opportunity to continue on ‘Call Her Daddy’ Or Harris isn’t very keen to talk with Rogan. Aside from the fact that these would likely be contradictory interviews, leaving room for message errors, they would be aimed at an audience that, by and large, does not want to hear from them.

Trump and Vance have benefited even more from this form of outreach than Harris and Walz, appearing on a podcast fleet with a predominantly male audience.

Both candidates decided that changing their minds wasn’t worth it this late in the race, and now it’s up to us to decide whether we’ll vote. Since 2020, 8 million Generation Z voters have aged into the electorateand although they are mostly in favor of the Democrats, there are marked differences between the two sexes and how each party seeks to obtain its votes.

Republicans have a problem with young voters. The GOP needs Gen Z.

Trump and Vance are naturally focused on the economy, which is the No. 1 issue for Generation Z. It’s also the only major Gen Z issue where Trump and Vance hold an advantage.

Harris and Walz, for their part, chose to focus on the legality of abortion and other social issues important to our generation, like gun violence.

However, in the long run, the GOP cannot succeed by simply appealing to the small portion of Gen Z who already agrees with it. Ultimately, demographics will make a Republican victory increasingly difficult, as older Americans who favor the Republican Party will be replaced in the electorate by younger liberals.

Of course, there is a popular theory that we become more conservative as we age, which has some merit to this. Despite this, there hasn’t been a generation as particularly pro-party in recent memory as Gen Z.

Naturally, I would prefer that both party candidates try to convince my generation rather than pander to their voters. However, the Republican Party must first and foremost deliberately appeal to Gen Z voters who might lean left if they want to achieve any success in the future.

Gen Z’s voting base is growing rapidly and soon they will dominate elections. The Republican Party will face a serious problem as young voters age in the electorate, and they must find ways to change their minds rather than bash their base.

Dace Potas is an opinion columnist for USA TODAY and a political science graduate from DePaul University.