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Dodgers-Yankees 2024 World Series, a clash between MLB’s top marketing titans: A look at the numbers
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Dodgers-Yankees 2024 World Series, a clash between MLB’s top marketing titans: A look at the numbers

LOS ANGELES (KABC)– This year’s World Series turned out to be more than a battle between two baseball teams: it was a competition between MLB’s most powerful franchises.

The Yankees and Dodgers enjoy brand recognition and sales that have spread far and wide, far beyond the confines of Southern California and New York.

“They have become present in pop culture,” says Jim Andrews, senior consultant at TicketManager. “They transcended baseball.”

With $7.6 billion, the Yankees are the most valuable team in baseball, according to a Forbes ranking published in March. The Dodgers are second with $5.45 billion.

And among all sports franchises around the world, the Dodgers are the 25th most valuable brand. The Yankees come in second. They are led only by the Dallas Cowboys, who are worth a whopping $9 billion.

So how do the two teams compare in other financial metrics?

The Dodgers had annual revenue of $549 million last season, while the Yankees had revenue of $679 million. This revenue comes from ticket sales, merchandise and – the biggest piece of the pie – broadcast rights.

The Dodgers had the largest game attendance in all of baseball this year, totaling 3.9 million people for home games. The Yankees came in second with approximately 3.3 million visitors.

The Dodgers’ payroll was fifth in Major League Baseball this year, at $241 million, while the Yankees ranked second with $309 million spent on salaries, according to Dow Jones. The Dodgers may attribute that lower figure to the deal they reached with superstar Shohei Ohtani, who agreed to defer most of his 10-year, $700 million contract and collect just $2 million per year until 2034.

Ohtani has provided a huge boost to the team’s brand since the club signed him in December. Despite only earning $2 million in salary, the Japanese-born player has raked in at least $65 million through endorsement deals with at least 20 brands, making him the 13th-ranked athlete the highest paid in the world this year.

It’s no surprise that viewership for this year’s World Series jumped compared to last year’s contest between the Texas Rangers and Arizona Diamondbacks. Andrews says that’s to be expected when two of sports’ biggest brands go head-to-head.

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