Webinar Optimizing the Use of Marketing Technology to Build Customer Trust

With Alex Clemente, Managing Director of Harvard Business Review Analytic Services; Lisa Loftis, Senior Product Marketing Manager and BI Expert, SAS; and Regan Yan, CEO, Digital Alchemy

One of the essential characteristics of a successful brand is customer trust. However, trust is not self-perpetuating; it must be continually maintained.

Enter martech: marketing technology that can help organizations personalize customer experiences and foster trust, including customer data platforms, analytics, AI, machine learning, journey orchestration, marketing measurement, content management, digital advertising and digital ad serving. In a recent HBR-AS survey, 81% of respondents agreed that martech affects an organization’s ability to foster trust.

On October 22, during a live interactive HBR-AS webinar, Alex Clemente will explore this research on the importance of martech in building trust, and Lisa Loftis of SAS and Regan Yan of Digital Alchemy will discuss:

• The link between martech and trust
• Barriers businesses face when using martech to build trust, including the complexity of martech
• Best practices for overcoming these obstacles
• Case studies, use cases, and practical examples of how marketers can optimize their martech to build customer trust and grow the business.