Taylor Swift’s three weekend shows at the Superdome seem to have pushed New Orleans into a new era, one could even say the city has entered its Taylor Swift era.

Not only Taylor Swift and his fans bring joy and glitter to New Orleans, but they turned that glitter into gold and brought new economic heights to the city.

According to Greater New Orleans Inc., Taylor Swift’s economic impact is so immense that the term “Swiftonomics” was coined.

Taylor Swift’s economic impact on New Orleans in one weekend

Nearly 200,000 tickets were sold for Taylor Swift’s three shows over the weekend New Orleansand according to Greater New Orleans Inc., that’s 65,000 tickets sold per night.

From ticket sales alone, revenue generated is around $200 million, and that doesn’t include additional revenue from merchandise sales, restaurant and hotel revenue, and additional tourism spending.

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Additional revenue outside of ticket sales

Factoring in additional spending across New Orleans by concert-goers, the overall estimated revenue for the weekend would be approximately $500 million. This estimated sum is only for three nights, and for comparison, Mardi Gras festivities in New Orleans bring in around $900 million over two weeks.

Regarding merchandise sales, the demand for items was so strong that merchandise sales began on Wednesday, two days before the first show. According to the US Travel Association, it is estimated that each person spends an additional $1,300. Taylor Swift concert lover.

New Orleans hotels and restaurants were filled with concertgoers, and New Orleans & Company recorded 100% occupancy on Friday and Saturday nights, then 80% on Sunday evening. These percentages were taken from approximately 26,000 hotel rooms found in the Central Business District, French Quarter and Warehouse District of New Orleans.

The US Travel Association also estimated that the total impact of Swift’s Eras tour in the United States could exceed $10 billion in revenue when taking into account indirect spending by consumers who may not have not actually attended the concerts, but who incurred expenses at the time of the events. In.

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Weekend concerts served as test run for New Orleans city plans

Greater New Orleans Inc. also claims that another benefit of Swift’s Eras tour in New Orleans was that the events served as a test run for infrastructure systems being developed for the upcoming Super Bowl LIX.

In New Orleans, much of the Poydras Corridor infrastructure was resurfaced, the Superdome’s improved Internet service was tested, Duncan Plaza became a cultural and ride-sharing site, and a reinvigorated French Quarter was described as “the most sure it ever was.”

This article was originally published on Lafayette Daily Advertiser: Taylor Swift’s Eras Tour Had a Significant Impact on the New Orleans Economy