Such collaborations are part of a series of targeted courses delivered by MBS that equip business leaders and mid-career graduates with the skills needed to lead Australia’s industrial fortunes.

The academy aims to prepare journalists with the skills needed to thrive in the digital age in the areas of video, data and artificial intelligence (AI). It also gives them the skills to detect and combat misinformation.

Collaboration finds the “sweet spot”

According to Nic Hopkins, head of media partnerships at Google ANZ, the initiative is a great example of innovation, reflecting the partners’ “mutual goals”.

“The academy is a perfect example of this type of partnership, bringing together skills in technology, journalism and education,” he says. “It supports our journalists with a tailor-made program to deepen the digital aspect of their profession.”

More than 600 journalists have now attended the academy, with considerable results.

“We’ve heard countless stories about how this has transformed the work of our journalists today and the plans for the journalism of tomorrow,” Hopkins says.

DNA represents a forward-thinking approach to education, in which academic rigor meets industry expertise. The partnership bridges the gap between theory and practice and ensures that students are prepared for the realities of a fast-paced and ever-changing media environment.

Melbourne Business School has long been recognized for its commitment to professional development and lifelong learning. In addition to its range of postgraduate degrees, including its prestigious MBA programmes, the school offers a range of short courses and bespoke programs which address all the major changes facing our economy and society, giving participants access to the latest global thinking to drive future success.

The graduate school is part of the University of Melbourne, Australia’s top-ranked university and a national hub for business leaders.

“Our short-term training courses are not only about acquiring new skills; they aim to foster a mindset of innovation and adaptability,” says Gittins. “We work closely with industry to ensure our programs are at the forefront of business thinking. »

For example, a new short course on generative AI is due to launch in early 2025 and there are a range of other options to help managers understand emerging technologies, their opportunities and risks.

With sustainability and corporate responsibility now such important themes in business, there are courses to help new and more experienced leaders develop their knowledge and skills in these areas.

Organize courses for specific needs

Many executives are looking for skills to take their managerial expertise to the next level, and MBS offers programs to prepare them for their next promotion. These include a five-day general management program, an 11-day advanced management program, and a three-day residential program for CEOs, held in May and November.

“MBS short courses are renowned for their practical relevance and the expertise of their teachers,” says Jenny George, Dean of Melbourne Business School.

“Courses are delivered in a flexible format, including online and in-person options, making them accessible to professionals with busy schedules. »

It’s often the preferred learning medium for busy executives looking to improve their leadership skills, navigate the complexities of digital transformation, and improve their financial acumen. It’s a format that can be directly applied to real-world business challenges.

“Sales training is about increasing your ability to fundamentally change what you can achieve and solve complex problems,” says George. “Our short courses give everyone, from new managers to experienced leaders, the tools and confidence to make a lasting impact. »

Alongside its short-term training courses, MBS has created centers of excellence to help leaders and their organizations effectively respond to the risks and opportunities presented by data and AI, sustainability, social purpose, business leadership. indigenous enterprise and other critical areas. For example, the MBS Center for Sustainability in Business has a mission to educate leaders for an environmentally sustainable future.

This is another example of initiatives launched by MBS to ensure graduates remain at the forefront of industry trends and challenges.

To learn more, visit mbs.edu