Google will discontinue the Local Services Ads mobile app on January 6, making the website the only interface for creating and managing these local ad campaigns.

Key details:

• Existing users of the application can continue to use it until the discontinuation date.
• After January 6, all Local Services ads features will be web-based only.
• Advertising campaigns, data, and users’ ability to create new ads will not be affected.

Why we care. This change will require Local Services Ads users to manage their campaigns exclusively through the Google browser-based platform.

What they say. In the announcement, the Local Services Ads team advised users to visit the Help Center for advice on completing tasks on the website.

The big picture. This change reflects Google’s desire to streamline the Local Services ads experience and encourage users to leverage the full capabilities of the web platform.

Seen for the first time. Advertisers like Len Raliegh heard about this update from Google today and shared the email on X.

What to watch. If this change causes disruption for Local Services Ads customers used to managing their campaigns via the mobile application.