Indonesia has banned the sale of Google Pixel smartphones for failing to comply with domestic content requirements, days after blocking Apple’s iPhone 16 in Southeast Asia’s biggest phone market.

Indonesia’s industry ministry said Google’s phones could not go to market until they complied with rules requiring 40 percent local content in smartphones sold in Indonesia.

Google must obtain local content certification before resuming sales, Industry Ministry spokesman Febri Hendri Antoni Arief told local reporters. “The local content rule and related policies are designed to ensure fairness for all investors investing in Indonesia, as well as to create added value and deepen the industrial structure here,” Hendri said.

The ban follows Indonesia’s blockade on iPhone16 sales last week after Apple failed to meet its $95 million investment commitment. Major smartphone makers must manufacture devices, develop firmware or invest in local innovation to comply with Indonesia’s content rules.

Indonesia’s rule requires tech companies to source 40% of phone and tablet components domestically, a requirement that can be met through local manufacturing, firmware development or direct investment in innovation projects .

Companies can meet the requirements through different routes. Samsung and Xiaomi, for example, have established manufacturing facilities, while Apple has chosen to open developer academies.

The regulations, enforced through a certification system called “local content level”, are part of Indonesia’s broader industrial policy aimed at leveraging its large consumer market for national economic development. Businesses that do not meet these thresholds face sales restrictions.

Neither Google nor Apple are among Indonesia’s top five smartphone brands, according to marketing research firm Counterpoint.