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The Interactive Advertising Bureau Hong Kong (IABHK) successfully hosted its C24 conference on September 26, a landmark event reaffirming Hong Kong’s status as a world-class marketing capital. The conference, which attracted more than 1,100 marketing professionals from across Asia and Europe, focused on the theme “Impact AI: The New Paradigm of Marketing,” highlighting the transformative power of artificial intelligence ( AI) in industry.

A hub for innovators and marketers
The C24 Conference is much more than an event: it has become a movement that connects industry players and strengthens Hong Kong’s position as a global center of excellence in marketing and advertising. “It’s a rare type of conference here, and no one wanted to leave; instead of presenting solutions, we spent time catching up like old friends,” said one exhibitor, highlighting the networking opportunities the conference offered.

Thought leadership in action
At the heart of the conference was IABHK’s commitment to positioning Hong Kong as a global hub where Eastern and Western marketing practices converge. This vision leverages the city’s unique cultural synergy, diverse talent pool and cutting-edge technological resources. The conference exemplified this thought leadership by showcasing AI-driven strategies that improve customer engagement and drive business growth.

Prominent industry leaders shared their insights, offering insight into the future of marketing. Professor Darren, Head of Innovation and Global Strategic Initiatives at Google, spoke about navigating the generative AI revolution and sustainable transformation. Vishal Singhvi, director of generative AI at Microsoft; and Gurmit Singh, Managing Director of APAC and MEA at Quora, explored how AI will drive innovation, efficiency and new business models across various industries.