BharatMatrimony, one of India’s leading matrimonial platforms, found itself at the center of a huge controversy after a married woman’s photo appeared on its elite subscription service under a fake profile. The woman, Swati Mukund, slammed the platform on Instagram, calling it a “BharatMatrimony Scam”.

In a now viral video shared on Instagram, Ms Mukund clarified that she did not meet her husband through any matrimonial app and strongly warned others to be careful while using the platform.

“More acrimony than marriage, I suppose!” she wrote alongside the video.

Ms Mukund, who has over two lakh subscribers, pointed out that her husband was in the first part of the video to stop the app from using their photo to falsely claim that they had met on BharatMatrimony.

The video begins with Ms. Mukund addressing the issue saying, “So this is an article about India’s number 1 and supposedly most trusted matrimonial app, BharatMatrimony. » A screenshot of the app appears in the video, showing her photo along with the superimposed words “BharatMatrimony Scam.”

“As you can see, the photo used is mine and for the record, it’s my husband. No, I didn’t find it on any of these apps,” she clarified.

She was shocked after discovering her photo had been used in the app’s elite subscription service, a feature that promises to carefully select the profiles of users paying extra for the service.

“What really appalled me was the fact that this is BharatMatrimony’s elite subscription service, where they charge people amounts of money and claim that they handpick and curate profiles to ensure that their users find the right life partner,” Ms. Mukund said. .

Others shared their own experiences with the matrimonial website.

A user commented, “I used their elite wedding by paying 1.5 lakhs…this is the biggest scam. They give you the same options over and over again for a year.

Another called for “suing them on a massive scale.”

Someone said: “Most matrimonial sites use profiles of married people. Even I reported a lot of them.

“Thank you for raising awareness about this common issue in dating and marriage apps,” one comment read.

Ms Mukund urged users of the platform to be wary of the profiles they find there. “It is an invitation to all users of this platform to ensure that you exercise discretion before using any of these applications, because obviously what you see is not always what you get “, she warned.