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Love Island’s Kordell Beckham kicks off cuffing season with ‘Real Matches Are Back’ event to help singles make a real connection
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Love Island’s Kordell Beckham kicks off cuffing season with ‘Real Matches Are Back’ event to help singles make a real connection

It’s “cuffing season,” the term for when singles begin seeking short-term relationships with someone to snuggle up with during the fall and winter months that last until Valentine’s Day. Well, as singles grow tired of the online dating scene, the California Milk Processor Board (CMPB), creators of the iconic “Got Milk?” brand, has a lovely campaign to kick off the season and encourage authentic, real, in-person connections. For their “Real Matches Are Back” campaign, they invited singles to reconnect for a speed dating breakfast at classic American restaurant Mel’s Drive-In in Los Angeles. It’s fittingly hosted by Love Island’s Kordell Beckham and a few others who are no strangers to the dating scene, including actress and dancer Julianne Hough; Netflix’s Outer Banks actress Fiona Palomo; Miguel Harichi from Love Island; and Nick Viall from The Bachelorette. This event was the first in a series of brand activations they are planning at different locations across California this fall. “Do you have any milk?” » and Mel’s Drive-In have collaborated on an exclusive menu and merchandise, and through the end of October, Mel’s Drive-In locations in West Hollywood and San Francisco Lombard Street will offer free milkshakes to couples dining by claiming the offer while doing sports. their coziest and most comfortable style of pajamas when going on dates. Learn more at gotmilk.com or follow @gotmilk on Instagram, TikTok or X.