Lights, camera, action! Kouture Paradisé hosted a tropical-themed launch event and brought together fashion enthusiasts, designers and industry insiders to celebrate the launch of their beautifully designed e-commerce platform.

Held at Sabor on Victoria Island, the official launch of Kouture Paradisé celebrated the realization of a vision: to showcase African designers and share their unique stories while creating an inviting space for customers to effortlessly shop their favorite brands in a sustainable, tropical and dynamic atmosphere. .

This beautifully designed fashion website now features a curated selection of Nigeria’s biggest brands including Alice TiwaAmarelis, Aminda, Budding Blue, Dede, Eso By Liman, Faveo, Fierce, Imata, Ivory Afrikaan, MOT The Label, Ruks A La Mode, Simi Teds, Statements by Bami and Yellow Kaftan.

At the exclusive event, designers expressed their enthusiastic support for the new marketplace, where “every purchase tells a story.” Launched just in time for Lagos Fashion Week and the Christmas holidays, the platform has been praised for its commitment to putting designers and their creations first.

Unveiling the visionaries: Elado and Tele
Kouture Paradisé embodies a dream shared by TV Lawal And Elado Osuobenia visionary couple united by their love and passion for African fashion. Their mission? Creating a platform that connects fashion lovers around the world with the best African designs, providing a seamless and exciting shopping experience.

At the heart of Kouture Paradisé is Tele Lawal, an entrepreneur with multifaceted experience in politics, management consulting and creative industries. Tele made history at age 22 as the youngest politician and first black woman elected in the London borough of Havering. Elado, an Oxford alumnus with a background in philosophy, politics and economics, who directs his research on Nigeria’s key economic sectors, is head of operations and finance.

What makes their story truly inspiring is that at the heart of their business is a deep bond of love. Through their travels and rich experiences in the fashion world, Tele and Elado recognized the opportunity to showcase Africa’s immense talent on the global stage. From this vision was born Kouture Paradisé.

Every Woman – Kouture Paradisé
This fashion market makes African fashion accessible to all women, regardless of their age, social class or origin. With an inclusive approach, it offers a diverse range of styles, from modest and traditional to contemporary and classic. Whether you’re looking for everyday essentials or impactful cultural statements, you’ll find it all here. As well as showcasing the latest brands, the site highlights the stories of the creators behind fashion, allowing you to connect with their vision like never before.

In line with their commitment to innovation, Tele and Elado are excited to introduce Koye, an upcoming 3D character that will represent Kouture Paradisé on their digital platforms. Koye will appear in engaging content on Instagram, LinkedIn and TikTok, bringing a fun and interactive element to their online presence, including a playful nod to their love of fruit.

Explore Kouture Paradisé
From its launch to its growth, Kouture Paradisé is excited about the future as it serves as your gateway to discover and purchase unique African fashion. Whether you’re part of the African diaspora, passionate about fashion, or simply looking for a new perspective, we invite you to explore the platform, shop your favorite pieces, and immerse yourself in the vibrancy of African design.

Click here to visit Kouture Paradisé to start your journey into the world of African fashion.

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