The new collaboration was launched at a ceremony during Jakarta Coffee Week, a dynamic event held from November 1 to 3 at the Indonesia Convention Exhibition (ICE) in BSD City, Banten.

“Kalbe Consumer Health is collaborating with Mikael Jasin, a world-class barista with extensive knowledge of coffee. This is a first step in educating the Indonesian public on new drinking habits, including drinking Promag Herbal before have a coffee.

“This way the stomach will be protected and there will be no need to worry about stomach problems. “Promag Herbal First, Coffee No Worry,” said Irwan Wijaya, general manager of marketing at Kalbe Consumer Health, referring to the product slogan.

Irwan also expressed optimism that the collaboration between Promag and Mikael would motivate coffee lovers across the country to maintain their gut health without having to give up their beloved beverage.

Promag Herbal is a practical, natural and effective solution for maintaining a healthy digestive system in a dynamic lifestyle.

Dr. Helmin Agustina Silalahi, medical expert at Kalbe Consumer Health, added that since coffee is acidic, consuming it could lead to increased stomach acid production. This in turn could lead to serious illnesses, such as gastritis and gastroesophageal reflux disease, more commonly known as GERD.

Worse yet, adding certain ingredients to coffee can exacerbate its negative effects.

“Caffeine, cream, sugar, or artificial sweeteners that are often added to coffee can irritate the stomach lining. These ingredients end up worsening gastritis symptoms, such as nausea, bloating, pain in the stomach. stomach, loss of appetite and even vomiting,” Helmin said.

“However, thanks to herbal ingredients like turmeric, honey and licorice, the stomach can be effectively protected. It is therefore important that people suffering from gastritis are more selective in the choice of their coffee and its additives,” she advises.

This tip also resonates with award-winning barista Mikael, who is also a coffee enthusiast. He acknowledged that stomach problems pose one of the biggest challenges for coffee lovers, with many having to reduce or even stop their coffee consumption due to stomach aches.

“Coffee is part of many people’s lifestyle but unfortunately not everyone can enjoy it without worrying about stomach problems. This collaboration with Promag gives me the opportunity to show that coffee can still be enjoyed safely by people with stomach problems,” said Mikael, who also served coffee to visitors as part of the Jakarta Coffee Week launch event.

He also welcomed the fact that his new collaboration with Promag was an effort to educate the public about Promag Herbal as a safe solution providing maximum protection to coffee drinkers.

“Enjoying good coffee is just as important as protecting your stomach. That’s why Promag Herbal is always my favorite. ‘Promag Herbal First, Coffee No Worry,'” said Mikael.

Promag products provide a convenient and effective solution for people suffering from stomach problems, such as nausea, bloating and heartburn.

Promag Herbal contains eight herbal ingredients, including honey, turmeric and licorice. It has become the preferred choice for consumers looking to maintain their gut health, while enjoying their daily cup of Java.

“We hope that this collaboration will provide the right solution to enjoy the taste of coffee safely and comfortably,” said Irwan.

“Going forward, as part of our initiative to promote healthy coffee consumption, Promag will collaborate with more than 10,000 coffee shops across Indonesia to educate more than 100 million coffee lovers. This effort has already begun with collaborations with Loopline Coffee & Threefolks Coffee,” he said.