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Huawei is preparing for the launch of the new flagship smartphone model, the Mate 70, next month: source
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Huawei is preparing for the launch of the new flagship smartphone model, the Mate 70, next month: source

Huawei Technologies is expected to launch its new flagship smartphone, the Mate 70, next month, as the resurgence of its premium handset business intensifies its rivalry with Apple and its main Chinese rivals, according to local media and a channel source. supply close to the file.

If confirmed, the launch will offer further evidence that the Shenzhen-based tech giant, which briefly overtook Samsung Electronics and Apple in global smartphone shipments before being hit by U.S. sanctions, is regaining lost ground with a impressive return of 5G handsets. Huawei’s smartphone sales on the Chinese mainland surpassed those of Apple in August, for the first time in 46 months. according to a report released last month by research firm CINNO.

Huawei is gearing up for higher sales volumes for its new premium Mate series, with component reservations for the new smartphone up 50% compared to those for the Mate 60, the channel’s source said. supply. The source, who declined to be named, said the final date could be subject to change as Huawei still faces supply chain bottlenecks due to US sanctions. Huawei has prepared more than 1 million units of the Mate 70 for the next version, the source added.

The planned launch was first announced by China Star Market, a news app backed by Shanghai United Media Group. Huawei did not immediately respond to a request for comment Wednesday.

Yu Chengdong, executive director of Huawei, speaks at the HarmonyOS NEXT launch event in Shenzhen, October 22, 2024. Photo: Xinhua
Yu Chengdong, executive director of Huawei, speaks at the HarmonyOS NEXT launch event in Shenzhen, October 22, 2024. Photo: Xinhua

“The Mate 70 will be Huawei’s third 5G flagship phone using a domestically manufactured chip, which will help consolidate its advantageous position in China’s premium smartphone segment,” said Linda Sui, senior director of TechInsights. “Huawei’s Android-free HarmonyOS will help (the company) further open up hardware and software integration, creating competitive differentiation between it and other domestic manufacturers.”