In what has become an annual tradition, Mariah Carey marked the end of spooky season and the start of her reign as Christmas queen with a viral video.

Carey racked up more than 2.2 million views in just a few hours for a new video showing her in a Halloween costume and changing into Christmas attire to signal the countdown to the holiday season .

The singer has has long reigned during the Christmas period thanks to his hit single “All I Want for Christmas Is You”, which is one of most popular festive songs of all time.

As part of a more recent tradition, Carey released a new video on November 1, the day after Halloween, to herald the Christmas season.

This year the singer collaborated with Kay Jewelers on the video which sees her dressed as Morticia Addams from TV’s spooky clan. The Addams Family, and dancing around a large mansion with a man playing Morticia’s husband, Gomez Addams.

The video begins in black and white, but as the pages of a calendar scroll from October 31 to November 1, it changes color as a Christmas outfit is revealed above a grandfather clock.

We then cut to Carey in color, sitting on Santa’s sleigh, wearing the outfit and surrounded by wrapped presents.

In her signature whistle, Carey sings “It’s time”, while the audio cuts of his famous Christmas song and the camera pans to a snowy Christmas scene, with reindeer pulling the sleigh. The actor who plays Gomez transforms into an animated snowman and begins dancing to the tune.

“IT’S TIME!!!!” Carey captioned the post on X, formerly TwitterFriday morning, where it was viewed millions of times in just a few hours.

Carey has posted similar videos in previous years in which she appears in a black-and-white Halloween scene, only to switch to a colorful Christmas palette as she sings “It’s time.”

“All I Want for Christmas Is You” turns 30 this year and reportedly earns Carey $2.5 million in royalties each year, adding to the $60 million she has earned since its first broadcast on the airwaves in 1994.

In 2021, “All I want for Christmas is you” took another step becoming the first holiday single to receive the Diamond Award from the Recording Industry Association of America (RIAA), for collecting 10 million sales and streams in the United States

Carey said in 2022 that the song’s continued popularity “never ceases to amaze (him) and fill (his) heart with a multitude of emotions.”

“It amazes me that ‘All I Want For Christmas Is You’ has spanned different eras in the music industry,” Carey said in a statement to the media.