As part of the agreement, Hyperface will help EaseMytrip onboard new customers and launch hyper-personalized campaigns for existing customers.

In addition to enhancing existing card programs, EaseMyTrip also plans to launch new co-branded credit card programs.

Founded in 2018, EaseMyTrip began its journey as an online travel agency but has since diversified into insurtech and electric bus manufacturing.

Online travel aggregator Easymytrip has partnered with Hyperface, Asia’s leading Credit Card as a Service (CCaaS) platform, to drive customer engagement by enhancing existing card programs and launching new co-branded credit card programs.

As part of the deal, Hyperface will help EaseMytrip onboard new customers and launch hyper-personalized campaigns for existing customers, the Delhi NCR-based travel technology company said in an exchange filing today (November 7).

Founded in 2018 by brother trio Nishanth, Rikant and Prashanth Pitti, EaseMyTrip started its journey as an online travel agency but has since diversified into insurtech and electric bus manufacturing.

This partnership is expected to benefit EaseMyTrip’s co-branded credit and debit card programs with existing banking partners. The company said these initiatives will help its customers manage their cards, ensuring greater convenience and value.

“We are excited to partner with Hyperface in our mission to deliver the best possible financial products to our customers. This collaboration is an important step towards improving our card programs and ensuring our customers have a seamless, value-added experience,” said Rikant Pittie.

This development comes at a time when EaseMyTrip is expanding its business and diversifying its product offerings to consolidate its revenue.

In September, EaseMytrip formed a wholly owned subsidiary, Easy Green Mobility, to enter the electric bus manufacturing market. The company aims to operate over 2,000 ebuses across the country by 2027-2028.

The same month, the company announced that it would acquire stakes in Rollins International and Pflege Home Healthcare Center, marking its foray into the medical tourism sector.

Before that, EaseMyTrip ventured into the insurtech sector with the launch of its new insurance arm, EaseMyTrip Insurance Broker.

Recently, the startup also acquired 5% stake in B2B travel portal E-Trav Tech Limited as part of its desire to diversify its portfolio in non-air segments.

It is pertinent to note that EaseMyTrip returned to black during the June quarter of financial year 2024-25 (Q1 FY25), showing a net profit of INR 33.9 Cr on an operating turnover of INR 152.6 Cr.

Shares of EaseMyTrip were trading almost 1% lower at INR 33.1 apiece on the BSE at 2:55 pm today.